# Abstract Multi-Color Golf Apparel Birds of Condor Partners with COOGI for a New Golf Collection By Kanesa D | Published 2022-07-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/birds-of-condor References: [hypebeast](https://hypebeast.com/2022/7/birds-of-condor-and-coogi-golf-apparel-for-hip-hop-fans) & [birdsofcondor](https://birdsofcondor.com/pages/birds-x-coogi) Birds of Condor has released a new collection of [golf apparel](https://www.trendhunter.com/trends/hypegolf-japan) in partnership with Australian label COOGI, focusing on a signature print designed by The Notorious [B.I.G.](https://www.trendhunter.com/trends/polite-society-1) The collection comprises polos, T-shirts, shorts, hats, towels, and headwear, all of which are decorated with a colorful abstract print that gained popularity after being seen on the late rapper. Each item is crafted with [sustainability and performance](https://www.trendhunter.com/trends/the-reigning-champ-x-puma-golf) in mind, using 100% recycled polyester and 100% organic cotton in its construction. ‘DriRelease’ technology ensures that active consumers can regulate their body temperature during activities without the usage of irritating chemicals. The Birds of Condor x COOGI golf collection is available now on the former’s website at varying price points. Image Credit: Birds of Condor ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 59% | Activity: 43% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Golf Apparel:** The use of 100% recycled polyester and 100% organic cotton presents an opportunity for sustainable fashion brands to target golf enthusiasts. - **Collaborative Golf Fashion Collections:** More collaborations between fashion brands and sports equipment suppliers in the fashion industry present an opportunity for disruptive innovation in performance fashion. - **Cultural Icon-inspired Golf Fashion:** Fashion brands using cultural icons and prominent figures in their designs may attract younger consumers and increase sales. ### Sectors Adopting This - **Sustainable Fashion Industry:** The use of sustainable materials and technologies in golf apparel presents a new niche market for sustainable fashion brands to explore. - **Sports Equipment Industry:** Collaborations between fashion brands and sports equipment suppliers in the fashion industry opens up new partnerships, branding, and distribution opportunities. - **Fashion Retail Industry:** Creating cultural icon-inspired designs presents a lucrative marketing strategy for fashion brands targeting younger consumers. ## Related on Trend Hunter - [Fashion-Forward Golf Collections](https://www.trendhunter.com/trends/palm-tree-crew.md) - [Green-Tonal Golfing Apparel](https://www.trendhunter.com/trends/preserve-collection.md) - [Streetwear-Style Golf Apparel](https://www.trendhunter.com/trends/callaway.md) - [Modern Golf Apparel](https://www.trendhunter.com/trends/cole-buxton-golf.md) - [Collab Golf Culture Capsules](https://www.trendhunter.com/trends/hypegolf-japan.md) - [Debut golf fashion series](https://www.trendhunter.com/trends/the-carnival-golf-collection.md) - [Nocturnal Golfwear Drops](https://www.trendhunter.com/trends/midnight-driving-club.md) - [Performance-Focused Cooling Collections](https://www.trendhunter.com/trends/cooling-collection.md) - [Disruptive Fashion-Forward Capsules](https://www.trendhunter.com/trends/bad-birdie-and-four-peaks.md)