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# $8 Million Books
Audubon's 'Birds of America' is the World's Most Expensive Book

By Kamal Musharbash | Published 2010-09-09 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/birds-of-america
References: [bornrich.org](http://www.bornrich.org/entry/worlds-most-expensive-book-goes-on-saleagain/) & [sothebys](http://www.sothebys.com/app/live/office/OfficeNonAuction.jsp?office_id=255)

An extremely rare 19th century book about birds is up for grabs again at an auction this December at [Sotheby's](https://www.trendhunter.com/trends/mexicoinspired-whisky) in England. John James Audubon's 'Birds of America' highlights 1,000 illustrations of 500 various species of birds.

This will become the second time 'Birds of America' is auctioned. A decade ago, Audubon's book sold for $8.8 million; the majority of the 119 copies are housed in museums. This life-sized illustrated book is internationally known as the world's [most expensive book](https://www.trendhunter.com/trends/taschen-and-louis-vuitton).

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 30% | Activity: 31% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Books](https://www.trendhunter.com/books)

## Key Themes

### What Makes This Trend Stand Out

- **Rare Book Collecting:** Disruptive innovation opportunity: Develop an online platform that connects rare book collectors with sellers, facilitating easier transactions and expanding the market.
- **Artificial Intelligence in Auctions:** Disruptive innovation opportunity: Utilize AI algorithms to analyze historical auction data and predict future prices, assisting collectors and auction houses in determining the value of rare items.
- **Digitization of Rare Books:** Disruptive innovation opportunity: Create a digital library of rare books, providing access to previously inaccessible texts and democratizing knowledge.

### Sectors Adopting This

- **Auction Houses:** Disruptive innovation opportunity: Incorporate blockchain technology for transparent and secure auction transactions, boosting trust and enabling global participation.
- **Online Marketplaces:** Disruptive innovation opportunity: Build a specialized online marketplace for rare books, connecting sellers and buyers worldwide and fostering a vibrant community of collectors.
- **Art Conservation Services:** Disruptive innovation opportunity: Develop eco-friendly preservation methods and materials for valuable books, ensuring their longevity while reducing environmental impact.

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