# Vegetable-Forward Family Meals Birds Eye Veggie Made Offers a Better-for-You Take on Comfort Foods By Laura McQuarrie | Published 2019-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/birds-eye-veggie-made-line References: [nosh](https://www.nosh.com/food-wire/2019/birds-eye-launches-family-favorite-meals-with-vegetable-swaps/) & [birdseye](https://www.birdseye.com/product/birds-eye-veggie-made-alfredo-chicken/) Families who are looking to sneak more vegetables into their meals can now turn to a number of conveniently frozen Birds Eye Veggie Made meals that make simple, better-for-you ingredient swaps. The newest dishes include flavorful options like Three Cheese Ziti, Chicken Alfredo Pasta, Cheddar Mac & Cheese and Cheesy Chicken & Broccoli made with riced cauliflower. In these meals, Birds Eye describes that "the pasta and the rice are the vegetables" and as such, the [healthier comfort food meals](https://www.trendhunter.com/trends/familyfriendly-frozen-meals) are able to offer a half a cup of vegetables per serving. The Chicken Alfredo Pasta is prepared with a 100% vegetable penne pasta that's made from zucchini and lentils. The [ready-to-heat skillet meal](https://www.trendhunter.com/trends/chef-boyardee-frozen-skillet-meals) can be prepared in a matter of minutes at home. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 21% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Veggie Made Convenience:** Convenient frozen meals and ingredient swaps that sneak in vegetables enable families to enjoy healthier comfort foods at home. - **Alternative Pasta Innovation:** Innovative vegetable-based pastas, like those made from zucchini and lentils, represent a disruptive opportunity to offer healthier options for comfort foods. - **Half a Cup Initiative:** Meals that offer at least half a cup of vegetables per serving present an opportunity for companies to answer growing consumer demand for healthier meal options. ### Where This Applies - **Frozen Convenience Food:** Incorporating more vegetables into popular comfort foods can disrupt the frozen convenience food industry and attract health-conscious consumers. - **Pasta Production:** Innovating new methods of pasta production from non-traditional ingredients like vegetables provides an opportunity to capture market share in an already saturated industry. - **Catering and Meal Delivery:** Offering healthier versions of comfort food through catering or meal delivery options is an opportunity to meet consumer demand without sacrificing flavor or familiarity. ## Related on Trend Hunter - [Convenient Steam-in-Bag Meals](https://www.trendhunter.com/trends/birds-eye-steamfresh-meals.md) - [Three-Ingredient Veggie Pastas](https://www.trendhunter.com/trends/veggie-pasta.md) - [Plant-Rich Pasta Meals](https://www.trendhunter.com/trends/organic-pasta-meals.md) - [Vegetable-Forward Macaroni Meals](https://www.trendhunter.com/trends/supermac.md) - [Ready-to-Prepare Frozen Veggie Products](https://www.trendhunter.com/trends/green-giant-products.md) - [Better-For-You Frozen Entrées](https://www.trendhunter.com/trends/better-for-you-frozen-entrees.md) - [Multi-Serve Vegan Entrees](https://www.trendhunter.com/trends/vegan-entrees.md) - [Homestyle Pasta Skillet Meals](https://www.trendhunter.com/trends/chef-boyardee.md) - [Vegetable-Powered Gnocchi](https://www.trendhunter.com/trends/sunny-luna.md)