# Takeaway Packaged Chicken Snacks The Birds Eye Chicken Shop Products are Great for Sharing By Michael Hemsworth | Published 2018-10-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/birds-eye-chicken-shop References: [conveniencestore](https://www.conveniencestore.co.uk/products/birds-eye-rolls-out-takeaway-style-chicken-shop-range/573097.article?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=rss) & [birdseye](https://www.birdseye.co.uk) The Birds Eye Chicken Shop products have been unveiled by the brand as a new lineup of snack options for consumers that are perfect for eating at home or out of the house for added convenience. The lineup will be available starting in November and includes four varieties in total including 'Buttermilk Strips,' 'Maple & BBQ Wings,' 'Hot & Fiery Chunks' and 'Southern Fried Wings.' Each of the chicken snack varieties comes packaged in takeaway-style packaging to convey a sense of convenience and ease of access for consumers. The Birds Eye Chicken Shop products will be supported by an expansive marketing strategy at launch that includes in-store activations, TV advertising and a strong push through digital and social channels. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 64% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Packaged Chicken Snacks:** Opportunity for food delivery services to partner with Birds Eye to offer these packaged chicken snacks to customers. - **Convenient Snacking:** Opportunity for other food brands to create convenient snack options that can be easily eaten on the go. - **In-store Activations:** Opportunity for brands to leverage in-store activations to raise brand awareness and engage with customers. ### Who This Affects Most - **Food Manufacturing:** Food manufacturing companies can look into creating ready-to-eat meal options, similar to Birds Eye's packaged chicken snacks. - **Food Delivery:** Food delivery companies can partner with Birds Eye to offer their packaged chicken snacks through their platform for added convenience. - **Retail:** Retailers can create a separate section for convenient and easily accessible snacks like Birds Eye's packaged chicken snacks to attract customers looking for on-the-go options. ## Related on Trend Hunter - [Fakeaway-Style Frozen Products](https://www.trendhunter.com/trends/birds-eye-2.md) - [Late-Night Chicken Shop Pop-Ups](https://www.trendhunter.com/trends/chicken-shop.md) - [Takeout-Inspired Frozen Fries](https://www.trendhunter.com/trends/birds-eye-crispy-chips.md) - [Frozen Potato Bites](https://www.trendhunter.com/trends/birds-eye-1.md) - [Flavorful Chicken Meals](https://www.trendhunter.com/trends/honey-chicken-bites.md) - [Frozen Coated Chicken Lines](https://www.trendhunter.com/trends/moy-park.md) - [Collaboration Spicy Chicken Bites](https://www.trendhunter.com/trends/first-we-feasts-hot-ones.md) - [Frozen Homemade-Inspired Potato Wedges](https://www.trendhunter.com/trends/crispy-wedges.md) - [Satisfying Flavorful Chicken Snacks](https://www.trendhunter.com/trends/fridge-raiders-bites.md)