# Pink On The Green Birdie Girl Golf Rethinks Breast Cancer By Bianca | Published 2007-10-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/birdie-girl-golf-breast-cancer References: [birdiegirl](http://www.birdiegirl.ca/site/index.asp) Birdie Girl Golf is an retailer that sells all sorts of [golf equipment](https://www.trendhunter.com/trends/arbys-birdies-beef-collection) for those women who enjoy a good round on the greens. They're donated $50 from each $150 Rethink golf stand bag sold towards the Rethink Breast Cancer fund. The limited edition set includes the [pink stand bag](https://www.trendhunter.com/trends/fadeaway-bag), a set of tour headcovers and wristbands. Not only will you be the most stylish swinger on the course, but you'll be doing it for a good cause! October is [Breast Cancer Awareness Month](https://www.trendhunter.com/trends/olaeda-hopeful-heart-bracelet-for-breast-cancer-awareness), and we're seeing a slew of other companies hop aboard the pink wagon. Stay tuned for more as the month goes on. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 62% | Activity: 14% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Breast Cancer Awareness Marketing:** Companies in various industries are catering to the increase of support for breast cancer awareness and research, which opens up opportunities for innovative marketing and product design. - **Socially-responsible Products:** Products that donate a portion of sales to charitable causes appeal to consumers who value social responsibility, paving the way for further innovation in socially-conscious product design. - **Gender-inclusive Sports Equipment:** Demand for gender-inclusive athletic gear is rising, creating an opportunity for companies to create more inclusive and innovative sports equipment designs. ### Who This Affects Most - **Sporting Goods Retail:** Sporting goods retailers can capitalize on socially-responsible products and gender-inclusive designs to appeal to more consumers and differentiate themselves from competitors. - **Charitable Organizations:** Charitable organizations dedicated to supporting breast cancer research could work with companies to create unique partnerships and new avenues for fundraising. - **Marketing and Advertising:** Marketing and advertising agencies can work with companies to create innovative campaigns and socially-responsible product designs that effectively communicate the company's mission and values. ## Related on Trend Hunter - [Breast Cancer Awareness-Supporting Socks](https://www.trendhunter.com/trends/power-in-pink.md) - [Awareness-Driven Pink Mug Fundraisers](https://www.trendhunter.com/trends/pink-mug.md) - [Disruptive Fashion-Forward Capsules](https://www.trendhunter.com/trends/bad-birdie-and-four-peaks.md) - [Cancer Awareness Shopping Bundles](https://www.trendhunter.com/trends/asda-tickled-pink.md) - [Breast Cancer-Supporting Cannabis Products](https://www.trendhunter.com/trends/breast-cancer-research-foundation1.md) - [Cannabis-Friendly Golf Accessories](https://www.trendhunter.com/trends/swag-golf.md) - [Pink-Accented Bakery Packaging](https://www.trendhunter.com/trends/toufayan-bakeries1.md) - [Charitable Cannabis Initiatives](https://www.trendhunter.com/trends/doobies-for-boobies.md) - [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md)