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# Social Media Copycats
Say Hola to Birddi, the Spanish Twitter

By Jessica Marcel | Published 2009-10-04 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/birddi-the-spanish-twitter
References: [techcrunch](http://www.techcrunch.com/2009/10/03/birddi-is-a-spanish-twitter-clone/) & [birddi](http://www.birddi.com)

Birddi, the Spanish [Twitter](https://www.trendhunter.com/trends/tweetfast1), is a not-even-vaguely disguised copy of the popular social media site. Luckily ‘copycat’ is just an expression, or Birddi would be eaten.

Let’s see…same font, [same animal](https://www.trendhunter.com/trends/tweettunes), same colors…Birddi creator (a term used loosely) 19-year-old Argentinian developer Martin Lio could have done *something* original here.

I could do better than Birddi just sitting here thinking of random stuff. You could change the animal. Maybe a cow—the next social media site: [http://www.Moooo.com](http://www.Moooo.com). Or maybe a small yapping dog (they’re synonymous with incessant chatter): [http://www.YipYap.com](http://www.YipYap.com). You could change the color. How about yellow? Or pink... Or any other color besides light blue. Birddi is completely uninspired.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 63% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers)

## Key Themes

### Key Themes Behind This Trend

- **Copycat Social Media:** The trend of creating social media platforms that blatantly copy existing ones which presents opportunities for refining the user experience and creating better platforms.
- **Localized Social Media:** The trend of launching social media platforms that cater to specific countries, similar to Birddi, which presents opportunities for market penetration and engagement in those countries.
- **Originality and Innovation:** The trend of emphasizing original ideas and innovation for new social media platforms which presents opportunities for disruptive market entrants and gaining a competitive edge.

### Where This Applies

- **Social Media:** The industry that is constantly evolving and has ongoing opportunities for improvement and innovation.
- **Technology:** The industry which facilitates the creation and growth of social media platforms and presents opportunities for innovation through new technological advancements.
- **Marketing and Advertising:** The industry which leverages social media for campaigns and customer engagement and presents opportunities for exploring new platforms and tactics to reach target audiences.

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