# Bird-Vertising Friskies Bird Seed Ad By Wilson Roberto | Published 2006-05-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bird-vertising-friskies-bird-seed-ad References: [bluebus.br](http://www.bluebus.com.br/show.php?p=2&id=68881) This bird-interactive outdoor ad for [Friskies](https://www.trendhunter.com/trends/cat-lectibles) bird seed makes a wonderful connection to the product, the audience and the product benefit. You can't get more straight and to the point - yet, at the same time, be inventive, attention getting and very cool. Great work from Leo Burnett of Portugal. **Implications** - It's really impressive to see a company like Friskies having the courage to step outside the box with their advertising. Is there a better way to show how effective your bird seed is then by clearly demonstrating how much birds enjoy it? I don't think so. Nothing is more effective than a [visceral demonstration](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign), and this campaign has that quality in spades. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 65% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Interactive Ads:** Developing interactive outdoor ads that engage with audiences in a unique and novel way can attract attention and interest in products. - **Product-demonstrating Ads:** Advertising products by clearly demonstrating its effectiveness and benefits can be more effective than traditional ads. - **Animal-inclusive Ads:** Including animals in ads can create a connection between products and pet owners, and can increase audience engagement and interest. ### Who This Affects Most - **Pet-food Industry:** Developing interactive and pet-inclusive ads can help pet food companies showcase the benefits of their products and attract pet-owning consumers. - **Outdoor Advertising Industry:** Creating interactive outdoor ads can provide new opportunities for outdoor advertising companies to showcase innovative ad campaigns and attract new clients. - **Marketing and Advertising Industry:** Incorporating interactive and disruptive ad campaigns can provide marketing and advertising agencies with a unique selling proposition and attract clients looking for novel and effective advertising solutions. ## Related on Trend Hunter - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Targeted Bird Seed Blends](https://www.trendhunter.com/trends/cool-birds.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md)