# Retail-Focused Smart Streets London's Intelligent Bird Street Features Pedestrian-Powered Retail By Ell Smith | Published 2017-07-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/bird-street References: [fastcodesign](https://www.fastcodesign.com/90131594/londons-first-smart-street-has-one-aim-get-people-to-shop-more?partner=feedburner&utm_source=feedly&utm_medium=feed&utm_campaign=feedburner+fastcodesign&utm_content=feedburner) & [standard](http://www.standard.co.uk/shopping/the-future-of-shopping-londons-first-sustainable-smart-street-opens-near-oxford-street-a3575896.html) Bird Street, an under-utilized side road that branches off of London's iconic Oxford Street, has been transformed into the city's first "Smart Street" -- a shopping lane packed with environmentally-friendly and cutting edge technology that's encouraging shoppers to spend more. This forgotten London alley way is now home to a revamped retail space, offering consumers an [immersive shopping experience](https://www.trendhunter.com/trends/longchamp-store). The lane way provides shoppers with a chance to see and experience the 500 businesses that make London's west-end so unique. Featuring bright colors, high-tech gear, and [pavement that generates energy](https://www.trendhunter.com/trends/cyclist-safety1) as it is walked across, this pedestrian-powered road aims to represent the [future of retail](https://www.trendhunter.com/trends/shop-aberdeen). In addition, this public space offers temporary real estate to vendors who can't afford London's high priced permanent spaces, helping to paint a more niche, environmentally responsible future for this shopping capital. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Smart Street Retail:** Transforming unused city spaces into pedestrian-powered retail environments using environmentally-friendly and cutting edge technology. - **Immersive Shopping Experience:** Creating unique and memorable shopping experiences by incorporating technology and design in retail spaces. - **Temporary Retail Spaces:** Offering temporary real estate to vendors in high-priced urban areas to create more niche and environmentally responsible retail opportunities. ### Sectors Adopting This - **Retail Industry:** There are opportunities in the retail industry to incorporate smart technology and design to create unique shopping experiences and environmental sustainability. - **Real Estate Industry:** Temporary retail spaces can be designed to create niche shopping experiences in high-traffic urban areas, thus opening new opportunities for the real estate industry. - **Technology Industry:** Cutting edge technology can be incorporated into retail spaces to create energy efficient and eco-friendly shopping environments, thus creating opportunities for the technology industry. ## Related on Trend Hunter - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md) - [Pedestrian-Detecting Crosswalks](https://www.trendhunter.com/trends/smart-pedestrian-crosswalk.md) - [Offline Shopping Campaigns](https://www.trendhunter.com/trends/shop-offline.md) - [Immersive Flagship Tech Stores](https://www.trendhunter.com/trends/new-bond-street.md) - [Interactive Arcade Storefronts](https://www.trendhunter.com/trends/ar-storefront.md) - [Balanced Retail Atmosphere](https://www.trendhunter.com/trends/capitamall-skyview.md) - [Electric Street Food Bikes](https://www.trendhunter.com/trends/smartebike.md) - [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md)