# Graphic Bird Seed Branding Hungry Bird's Specialty Seed Packaging Boasts Illustrated Elements By Jana Pijak | Published 2015-08-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bird-seed References: [behance.net](https://www.behance.net/gallery/17960993/Hungry-Bird-Speciality-Organic-Seed-Packaging) This [bird seed packaging](https://www.trendhunter.com/trends/smart-bird-feeders) is designed for Hungry Bird, a brand that specializes in [premium pet food](https://www.trendhunter.com/trends/biting-edge-1) that is made from only the finest ingredients. The company's oprganic bird seed range is not only healthy for avian pets but also boasts charming branding. Each Hungry Bird package features the brand's signature logo in green and is accented with a pink and white slogan that reads "premium daily bird food." These bird seed containers are also adorned with colorful illustrations that depict different bird varieties. The exotic species include parrots and cockatoos that sit on a hand-drawn tree element. This pet food packaging is designed by Preeta Suresh and is [paper-made, making it sustainable](https://www.trendhunter.com/trends/fruit-bliss) for exotic bird owners with environmentally conscious values. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 45% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Pet Packaging:** Opportunity to disrupt the pet food industry by targeting environmentally conscious pet owners with unique and sustainable packaging designs. - **Illustrated Branding:** Innovative approach to branding pet food products through visually appealing illustrations that depict the target customer - pet birds. - **Premium Pet Food:** Opportunity for disruption by creating a new standard of premium pet food with exclusive and high-quality ingredients. ### Where This Applies - **Pet Food:** Disruptive innovation opportunities exist in the pet food industry through the use of sustainable and premium ingredients along with visually appealing packaging designs. - **Sustainable Packaging:** The trend towards sustainable packaging in the pet food industry can be accelerated with unique and creative designs that cater to environmentally conscious pet owners. - **Illustration and Design:** Innovative design and illustration techniques can be utilized to create unique and visually appealing packaging designs for pet food products that stand out in the market. ## Related on Trend Hunter - [Targeted Bird Seed Blends](https://www.trendhunter.com/trends/cool-birds.md) - [Gilded Free-Range Egg Packaging](https://www.trendhunter.com/trends/bird-bros-gloriously-golden.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md) - [Redesigned Culinary Mix Packaging](https://www.trendhunter.com/trends/sunbird.md) - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md) - [Anti-Design Pet Food Packaging](https://www.trendhunter.com/trends/gentle-giants.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md)