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# Egg Carton Cakes
These Bird Nest Cupcakes are the Perfect Spring Surprise

By Susan Keefe | Published 2012-03-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bird-nest-cupcakes
References: [thesoutherninstitute](http://www.thesoutherninstitute.com/2012/03/birds-nest-cupcakes-with-jenn-from-rook.html) & [cupcakestakethecake.blogspot](http://cupcakestakethecake.blogspot.ca/2012/03/extreme-cupcake-cuteness-birds-nest.html)

Welcome spring with these surprising Bird Nest Cupcakes. These egg carton clad confections were created by blogger Jenn, from the blog ‘Rook No. 17,’ and featured on The Southern Institute website. Comprised of tasty lemon cakes, toasted coconut frosting and chocolate mini eggs, these Bird Nest Cupcakes look picture perfect nestled inside an unassuming egg carton.

The perfect misleading gift for your favorite hostess, these Bird Nest Cupcakes offer a fun sugary reveal. The top of the carton is adorned with a clever words, “Hatched Fresh from Scratch.” The ideal sweet indulgence to welcome the rebirth that comes with spring, these sensational bites are the best thing you’ll ever find inside a humble egg carton.

Fun, surprising and delicious, these Bird Nest Cupcakes are an excellent way to welcome the sunshine of spring.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 60% | Activity: 48% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Creative Food Presentation:** Disruptive innovation opportunity for restaurants and bakeries to create unique and visually appealing food presentations that surprise and delight customers.
- **Seasonal Dessert Experiences:** Disruptive innovation opportunity for dessert-focused businesses to create seasonal treats and experiences that capture the essence of a particular season.
- **Clever Packaging Design:** Disruptive innovation opportunity for packaging companies to create clever and eye-catching designs that enhance the overall experience of a product.

### Sectors Adopting This

- **Restaurant:** Disruptive innovation opportunity for restaurants to incorporate creative and visually stunning dessert presentations that leave a lasting impression on diners.
- **Bakery:** Disruptive innovation opportunity for bakeries to develop unique and seasonal dessert offerings that attract customers with their novelty and delightful flavors.
- **Packaging:** Disruptive innovation opportunity for packaging companies to partner with food businesses and create innovative packaging solutions that enhance the overall product experience and increase customer engagement.

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