# Upscale Jogging Pants Bird by Juicy Couture Enhances the Legging and Sweatpants Look By Summer Luu | Published 2010-10-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bird-by-juicy-couture References: [highsnobette](http://www.highsnobette.com/news/2010/10/25/bird-by-juicy-couture-cashmere-pants/) & [juicycouture](http://www.juicycouture.com) The Bird by [Juicy Couture](https://www.trendhunter.com/trends/juicy-couture-x-madhappy) is one classy way to rock a [casual look](https://www.trendhunter.com/trends/elevated-athleisure). Adding an upscale touch to workout gear, Juicy Couture definitely incorporates the best of both worlds into this stylish piece. These stylish pants are made of [soft cashmere](https://www.trendhunter.com/trends/wintry-athletic-apparel) attached with a pair of suspenders, so they can be dressed up or dressed down. The Bird by Juicy Couture is definitely an upgrade to this laid-back look, guaranteeing all eyes on you as you strut down the street with them on. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 62% | Activity: 29% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Luxury Athleisure:** The upscale jogger trend represents a disruptive innovation opportunity for athletic apparel companies to launch fashion-forward activewear for consumers who want both high performance and style. - **Sustainable Workout Gear:** The trend towards luxury workout gear also presents an opportunity for sustainable and ethical fashion companies to create high-quality, eco-friendly workout clothing for fashion-conscious consumers. - **Athletic Accessories:** As high-end workout wear gains popularity, there is an opening for innovations in luxurious athletic accessories that further enhance this fashionable yet functional trend. ### Where This Applies - **Athletic Apparel:** The trend towards luxury joggers and workout pants represent a disruptive innovation opportunity for athletic apparel companies to create more upscale and stylish activewear. - **Sustainable Fashion:** The Bird by Juicy Couture trend towards luxurious workout gear presents an opportunity for sustainable fashion companies to create high-quality, eco-friendly clothing that is both stylish and functional. - **Athletic Accessories:** As luxury workout gear gains popularity, there is an opening for innovative companies to create high-end athletic accessories that complement and enhance this fashionable trend. ## Related on Trend Hunter - [Tailored Slacks-Like Sweatpants](https://www.trendhunter.com/trends/straight-leg-sweatpant.md) - [Velour Track Pants](https://www.trendhunter.com/trends/journal-standard-x-needles.md) - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md) - [Y2K-Inspired Collections](https://www.trendhunter.com/trends/reebok-x-juicy-couture.md) - [Comfortable Relaxed Baggy Pants](https://www.trendhunter.com/trends/balloon-pant.md) - [Structured Luxe Loungewear](https://www.trendhunter.com/trends/spanx-airessentials.md) - [Elevated Loungewear Lines](https://www.trendhunter.com/trends/uniqlo-loungewear.md) - [Limited Collaborative Apparel Capsule](https://www.trendhunter.com/trends/madhappy-and-juicy-couture.md) - [Tailored Elevated Luxe Tracksuits](https://www.trendhunter.com/trends/noah-and-puma.md)