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# Claymation-Commemorating Teas
Bird & Blend 'More Tea Gromit?' Celebrates Wallace & Gromit

By Michael Hemsworth | Published 2023-08-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bird-blend-more-tea-gromit
References: [theretailbulletin](https://www.theretailbulletin.com/food-and-drink/bird-blend-tea-co-collaborate-with-wallace-gromit-14-08-2023/) & [birdandblendtea](https://www.birdandblendtea.com)

![Claymation-Commemorating Teas](https://cdn.trendhunterstatic.com/thumbs/512/bird-blend-more-tea-gromit.jpeg)

Bird & Blend 'More Tea Gromit?' is a new special blend from the independent tea company that commemorates claymation characters [Wallace & Gromit](https://www.trendhunter.com/trends/bisto-wallace-gromit).

The tea is being launched in an exclusive gift but that contains 12 individually wrapped tea bags that are plastic-free, while the tea itself is a blend of [Sri Lankan Black Tea](https://www.trendhunter.com/trends/pg-tips-special-blends), Yerba Mate, desiccated coconut and freeze-dried cranberry. The final result is a range of flavors that pay homage to the dynamic animated duo themselves. The tea is being launched to coincide with the 30th anniversary of Wallace & Gromit: The Wrong Trousers.

Co-Founder of the [Bird & Blend Tea](https://www.trendhunter.com/trends/brew-bake-sip-savour-cookbook) Co. Krisi Smith spoke on the Bird & Blend 'More Tea Gromit?' saying, "Knowing he and Gromit would require a blend that would ignite new ideas, I opted for a traditional black breakfast tea but with a surprising and delightful twist. I really had fun inventing this blend, and as a business, we’re thrilled to be a part of Aardman’s celebratory programme.”

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 12% | Activity: 39% | Freshness: 17%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Claymation-commemorating Tea Blends:** The launch of a special blend of tea that celebrates claymation characters Wallace & Gromit presents opportunities for unique and nostalgic tea flavors.
- **Plastic-free Tea Packaging:** The exclusive gift box containing individually wrapped, plastic-free tea bags reflects the growing trend of eco-friendly packaging, providing opportunities for sustainability-focused innovations in the tea industry.
- **Animated Character Collaborations:** The collaboration between Bird & Blend and Aardman to create a tea blend inspired by Wallace & Gromit highlights the potential for cross-industry partnerships and product crossovers that appeal to nostalgic consumers.

### Sectors Adopting This

- **Tea Industry:** The launch of a special tea blend that commemorates iconic claymation characters Wallace & Gromit presents opportunities for the tea industry to tap into nostalgic consumers and create unique, limited-edition blends.
- **Packaging Industry:** The use of plastic-free tea bags in the exclusive gift box showcases the need for innovative and sustainable packaging solutions in the food and beverage industry.
- **Entertainment Industry:** The collaboration between Bird & Blend and Aardman Studios to create a tea blend inspired by Wallace & Gromit exemplifies the potential for cross-industry collaborations that merge products and characters to provide new and exciting experiences for fans.

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