# Fashion-Themed Beauty Boxes Birchbox + Vogue Partner for a Rose-Themed Beautybox By Mary Van Puymbroeck | Published 2017-05-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/birchbox-vogue References: [birchbox](https://www.birchbox.com/product/30097) & [vogue](http://www.vogue.com/article/vogue-birchbox-collaboration-rose-beauty-rms-nars-charlotte-tilbury-125-anniversary) '[Birchbox](https://www.trendhunter.com/trends/buff-beauty) + Vogue' is a limited edition beauty box that celebrates the 125th anniversary of the fashion magazine. In honor of its big anniversary, Vogue worked with horticulturists to produce a custom peach-colored rose. In its collaboration with Birchbox, the fashion magazine's Beauty Director Celia Ellenberg curated a selection of rose-colored and scented products to match the special flower. Many of the products in the Birchbox + Vogue box are exclusive to the collaboration such as the 'Nars' Soft-Touch Shadow Pencil in 'Vogue Rose.' The limited edition box includes products from brands such as '[RMS Beauty](https://www.trendhunter.com/trends/rms-skincare),' 'Ouai,' 'Aerin' and '[Charlotte Tilbury](https://www.trendhunter.com/trends/charlotte-tilbury-x-genshin-impact)'. According to Eric Neher, VP of Merchandising at Birchbox, “We are incredibly proud of the product assortment, which represents Birchbox's unique merchandising perspective and Celia's tried-and-true expert picks." ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 83% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Fashion-themed Beauty Boxes:** The collaboration between Birchbox and Vogue showcases the trend of fashion-themed beauty boxes, offering opportunities for other beauty subscription services to partner with influential fashion brands. - **Limited Edition Collaborations:** The Birchbox + Vogue limited edition beauty box highlights the trend of exclusive collaborations, creating opportunities for brands in various industries to team up for special product offerings. - **Curated Product Assortments:** The curated selection of rose-colored and scented products in Birchbox + Vogue box reflects the trend of personalized and carefully curated subscription boxes, presenting opportunities for businesses to create unique assortments catered to specific themes. ### Industries Being Reshaped - **Beauty Subscription Services:** The Birchbox + Vogue collaboration introduces a new avenue for beauty subscription services to partner with influential fashion brands, creating disruptive opportunities in the industry. - **Fashion and Beauty Brands:** The limited edition beauty boxes offer fashion and beauty brands opportunities to collaborate and launch exclusive products, tapping into the trend of limited edition collaborations. - **Color Cosmetics and Fragrances:** The rose-themed beauty box curated by Birchbox + Vogue showcases the trend of rose-colored and scented products, presenting opportunities for color cosmetics and fragrance brands to cater to specific themes and create innovative offerings. ## Related on Trend Hunter - [Charitable Beauty Product Boxes](https://www.trendhunter.com/trends/look-good-feel-better-x-the-perfume-shop.md) - [Regency Bodycare Boxes](https://www.trendhunter.com/trends/lush-bridgerton.md) - [Singer-Made Beauty Boxes](https://www.trendhunter.com/trends/gwen-stefanis-ipsy-box.md) - [Collaborative Limited-Edition Holiday Collections](https://www.trendhunter.com/trends/limitededition-holiday-collection.md) - [Curated Glam Holiday Sets](https://www.trendhunter.com/trends/fabfitfun-x-pat-mcgrath.md) - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [Limited Edition Micellar Packaging](https://www.trendhunter.com/trends/bioderma.md) - [Rococo-Inspired Cosmetic Lines](https://www.trendhunter.com/trends/flower-knows.md) - [Floral Brand Collabs](https://www.trendhunter.com/trends/bouqs-collabs.md)