# Active Lifestyle Beauty Brands The Birchbox ARROW is Made for On-the-Go, Health-Conscious Women By Meghan Young | Published 2016-02-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/birchbox-arrow References: [birchbox](https://www.birchbox.com/shop/brands/arrow) Finding beauty products that specifically target those who lead active lifestyles is not necessarily easy to do -- yet the Birchbox ARROW collection steps in as the perfect option. The latest endeavor from the beloved [curated subscription service](https://www.trendhunter.com/trends/new-you-winter-box), the collection is comprised of lightweight, long-wearing makeup and [refreshing skincare](https://www.trendhunter.com/trends/beauty-market). They all come stylishly designed, embracing a bold neon and black colorway often associated with the fitness industry. The Birchbox ARROW collection features a cheek tint, lip balm and [deodorant](https://www.trendhunter.com/trends/kaianaturals) immediately with a mascara, brow gel and skin tint in the near future. As written on its website, "Each breathable product creates a fresh, natural, beautiful effect, so you can feel cool and confident from an A.M. gym session to a late-night work session (and everywhere in between)." ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 35% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Active Lifestyle Beauty Brands:** The trend towards beauty brands specifically targeting active lifestyles is growing and provides an opportunity for innovative, long-wearing, and breathable products. - **Lightweight and Refreshing Skincare:** Consumers are seeking out skincare products that offer refreshing and breathable solutions for their busy lifestyles, creating opportunities for innovative formulations and packaging. - **Fitness-inspired Colorways:** Incorporating bold neon and black colorways commonly associated with the fitness industry creates the opportunity for new branding and packaging trends for beauty and wellness products. ### Industries Being Reshaped - **Beauty and Skincare:** Beauty and skincare companies have an opportunity to create new product lines that cater to the growing demand for active lifestyle products. - **Fitness and Wellness:** Fitness and wellness industries can partner with beauty and skincare companies to create synergistic product offerings that cater to the lifestyles of their consumers. - **Product Design and Packaging:** There is an opportunity for product design and packaging companies to create new, innovative packaging solutions for active lifestyle beauty and skincare products. ## Related on Trend Hunter - [Portable Gym-Care Beauty Kits](https://www.trendhunter.com/trends/gymcare-kit.md) - [Athletic Beauty Collabs](https://www.trendhunter.com/trends/rematch-debuted.md) - [Post-Gym Skincare Routines](https://www.trendhunter.com/trends/postgym-skincare.md) - [Wellness-Focused Efficient Skincare Lines](https://www.trendhunter.com/trends/practical-alchemy.md) - [Youth-Oriented Beauty Branding](https://www.trendhunter.com/trends/youthoriented-beauty.md) - [High-Performance Beauty Lines](https://www.trendhunter.com/trends/varsity-beauty.md) - [Multi-Benefit Beauty Sticks](https://www.trendhunter.com/trends/boom-beauty.md) - [Ergonomic Beauty Brands](https://www.trendhunter.com/trends/tilt-beauty.md) - [Luxury On-The-Go Skincare Lines](https://www.trendhunter.com/trends/onthego-edit.md)