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# Infused Birch Water
Säpp's Birch Tree Water Comes in Varieties Infused with Nettle and Rosehip

By Laura McQuarrie | Published 2016-03-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/birch-tree-water
References: [sapplife.co](http://www.sapplife.co/)

Säpp is a producer of all-natural birch tree water that's made from one simple ingredient. On its own, the organic birch water boasts more manganese than a cup of kale and less sugar than comparable coconut water beverages. As well as [nourishing and hydrating the body](https://www.trendhunter.com/trends/raw-hydrate), this beverage naturally detoxifies, balance blood pressures and supports a healthy immune system.

To make its healthful birch tree water even more enticing to health-conscious consumers, Säpp produces versions that are infused with nettle and rosehip, in addition to its Original flavor.

The high success of coconut water has opened up a whole new market for [alternative plant-based water beverages](https://www.trendhunter.com/trends/banagua) from sources like cacti, artichokes and even olives. Säpp is a leader that's taking birch tree water to the next level.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 36% | Activity: 39% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Plant-based Water Beverages:** Exploring alternative plant-based water options like cacti, artichokes, and olives to tap into the growing market.
- **Infused Functional Beverages:** Creating infused versions of birch tree water with nettle and rosehip to attract health-conscious consumers.
- **Alternative Hydration Solutions:** Developing innovative beverages such as birch tree water that offer hydrating benefits with added nutrients and detoxifying properties.

### Who This Affects Most

- **Natural Beverages:** Opportunity for companies in the natural beverage industry to expand their product line by introducing plant-based water alternatives infused with beneficial ingredients.
- **Health and Wellness:** Potential for the health and wellness industry to capitalize on the demand for functional beverages by introducing innovative infused water options for detoxification and immune support.
- **Sustainable Packaging:** Growing trend in the sustainable packaging industry to develop eco-friendly packaging solutions for alternative plant-based water beverages like birch tree water.

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