# Lightly Flavored Sap Drinks 'Lif' is an Organic Birch Sap Drink with Varieties Like 'Cloudberry' By Laura McQuarrie | Published 2017-12-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/birch-sap-drink References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/12/lif-birch-sap.html) & [facebook](https://www.facebook.com/drinklif/) As consumers have become interested in [alternative plant-based water beverages](https://www.trendhunter.com/trends/yew), there has been a rise in [maple water](https://www.trendhunter.com/trends/maple-3) and premium birch sap drinks from brands like Lif. Although many of these products are offered in both plain and flavored varieties, Lif sets itself apart by offering [three mild, yet distinct flavors](https://www.trendhunter.com/trends/line-of-beverages): Cloudberry, Cranberry & Lemon Balm and Lingonberry& Sea Buckthorn Leaves. To emphasize the natural simplicity of the beverages, Lif decided on branding to communicate its core offerings. When developing the packaging for the brand's glass screw-top bottles, designer Pia Lehtinen opted for a strong, Scandinavian look that catches the eye with a few details in silver foil, without incorporating traditional images of birch trees. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 63% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Water Beverages:** Disruptive innovation opportunity: Develop unique and flavorful plant-based water beverages to meet the growing demand for alternative hydration options. - **Premium Birch Sap Drinks:** Disruptive innovation opportunity: Create premium birch sap drinks with distinctive flavors to stand out in the market and cater to health-conscious consumers. - **Minimalist Packaging Design:** Disruptive innovation opportunity: Design minimalist and visually appealing packaging for beverages that reflects simplicity and quality, capturing consumer attention. ### Where This Applies - **Beverage Industry:** Disruptive innovation opportunity: Tap into the beverage industry to develop and market unique and flavorful plant-based water beverages for health-conscious consumers. - **Health and Wellness Industry:** Disruptive innovation opportunity: Cater to health-conscious consumers in the health and wellness industry by offering premium birch sap drinks with distinctive flavors and health benefits. - **Packaging Industry:** Disruptive innovation opportunity: Provide minimalist and visually appealing packaging solutions to the beverage industry that reflect simplicity and quality, elevating brand presence. ## Related on Trend Hunter - [Pine-Flavored Soft Drinks](https://www.trendhunter.com/trends/zirbe.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md) - [Plant-Powered Sports Hydrators](https://www.trendhunter.com/trends/saps.md) - [Hard Maple Seltzers](https://www.trendhunter.com/trends/hard-maple-seltzer.md) - [Peach-Flavored Sparkling Waters](https://www.trendhunter.com/trends/the-peach-one.md) - [Natural Plant Beverages](https://www.trendhunter.com/trends/natural-plant-beverages.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Sophisticated Botanical Sodas](https://www.trendhunter.com/trends/botanical-soda.md) - [Low-Sugar Natural Sodas](https://www.trendhunter.com/trends/living-things-soda.md)