# Birch Sap Skincare E Nature's 'Birch Juice Hydro' Skincare is Powered by Birch Sap By Laura McQuarrie | Published 2017-12-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/birch-juice-hydro References: [enature.us](https://enature.us/collections/frontpage/products/birch-juice-hydro-program-value-set) E Nature's Birch Juice Hydro skincare line is tailored towards those with dry or sensitive skin types who could benefit from products that are [deeply hydrating and soothing](https://www.trendhunter.com/trends/sensitive-skin-collection). Although water is often listed as the primary ingredient in many personal care products, this collection features between 69% to 90% birch tree sap instead. The range includes a Sleeping Pack, a cream, a serum, a mist and more, that offer solutions for long-lasting moisture. As well as featuring birch sap as a main ingredient in its skincare collection, E Nature also includes chamomile and plantain extracts for their anti-inflammatory, hydrating and soothing benefits. As more consumers become interested in [natural skincare solutions](https://www.trendhunter.com/trends/wylder-organics), they are turning to products with potent, [plant-powered formulas](https://www.trendhunter.com/trends/new-lush-skincare). ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 7% | Activity: 14% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Natural Skincare:** Consumers are looking for effective and sustainable skin care solutions that rely on plant-based ingredients. - **Birch Sap:** Birch sap-based skincare is gaining popularity as a highly hydrating and soothing ingredient. - **Plant-powered Formulas:** Plant-based extracts are being increasingly incorporated into skincare formulas for their natural and effective benefits. ### Who This Affects Most - **Skincare:** There is a growing interest in highly hydrating, soothing, and natural skincare products that rely on plant-based formulas. - **Natural Beauty:** Natural and sustainable beauty products are becoming a more popular choice for those looking for an eco-friendly solution. - **Eco-friendly Products:** Incorporating natural and sustainable ingredients in personal care and beauty products represents a unique disruptive innovation opportunity for brands in the industry. ## Related on Trend Hunter - [Hydrating Milky Toners](https://www.trendhunter.com/trends/hydrating-milky-toner.md) - [Maple Water Toners](https://www.trendhunter.com/trends/sabbatical-beauty-essence-toner.md) - [Vegan-Certified Baby Skincare Lines](https://www.trendhunter.com/trends/birch-baby.md) - [Honey-Infused Hydrating Essences](https://www.trendhunter.com/trends/honey-milk-hydrating-essence.md) - [Blue Cypress-Enhanced Face Nectars](https://www.trendhunter.com/trends/australian-blue-cypress.md) - [Age-Preserving Nourishing Serums](https://www.trendhunter.com/trends/bionassay.md) - [Weightless Hydration Serums](https://www.trendhunter.com/trends/forest-water-hyaluronic-serum.md) - [Birch Juice Moisturizing Sunscreens](https://www.trendhunter.com/trends/birch-juice-moisturizing-sunscreen.md) - [Spa-Inspired Sheet Masks](https://www.trendhunter.com/trends/glow-spa-sheet-mask.md)