# Immune-Boosting Birch Beverages Yönalé's Clean, Plant-Based Drink Supports One's Immunity & Energy By Laura McQuarrie | Published 2019-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/birch-beverage References: [bevindustry](https://www.bevindustry.com/articles/91790-y%C3%B6nal%C3%A9-birch-water) & [yonale](http://www.yonale.com/) Yönalé launched a line of fresh birch beverages as a clean and plant-based solution for hydration and urban life. The birch water drink is branded as a "[natural isotonic sports drink](https://www.trendhunter.com/trends/raw-hydrate)" that helps with everything from boosting one's immunity and energy to supporting the liver, kidney and thyroid functions and helping cholesterol, blood sugar levels. The functional birch water beverages are rich in vitamins, minerals, antioxidants, prebiotics and electrolytes, making them ideal for all-around vitality, as well as detoxification. The self-titled beverages from Yönalé are sustainably sourced from Finnish forests and serve as certified organic, non-GMO, ketogenic and paleo-friendly options for hydration that are conveniently packaged for [on-the-go consumption](https://www.trendhunter.com/trends/elevate) in Tetra Paks that come in at just over 11 ounces. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 51% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Beverages:** There is an opportunity in the plant-based beverage industry to develop beverages with functional benefits, such as birch water's immune-boosting and energy-enhancing traits. - **Functional Hydration:** Functional hydration can be a disruptive innovation opportunity by developing beverages that not only hydrate but also provide specific health benefits like vitamins, prebiotics, and electrolytes. - **Sustainable Sourcing:** Sustainable sourcing is a trend that has potential for disruptive innovation in the beverage industry by certifying organic, non-GMO, and keto and paleo-friendly beverage options, while also focusing on sustainably sourced, eco-friendly packaging. ### Where This Applies - **Beverage Industry:** Beverage companies have the opportunity to create beverages with functional benefits, like birch water's immune-boosting and energy-enhancing ingredients, while also introducing sustainable sourcing and eco-friendly packaging. - **Health and Wellness Industry:** The health and wellness industry can benefit from the functional hydration trend with a focus on developing beverages that provide specific health benefits. - **Sustainability Industry:** The sustainability industry can disrupt the beverage industry by promoting sustainable sourcing of ingredients and providing eco-friendly packaging for functional beverages. ## Related on Trend Hunter - [Functional Adaptogenic Elixirs](https://www.trendhunter.com/trends/botany-elixirs.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md) - [Immunobiotic Beverages](https://www.trendhunter.com/trends/inner-immune-by-nouri.md) - [Functional Immunity-Boosting Beverages](https://www.trendhunter.com/trends/inner-immune.md) - [Revitalizing Botanical Beverages](https://www.trendhunter.com/trends/botanical-infusions.md) - [Hydrating Ketone Beverages](https://www.trendhunter.com/trends/ketone-beverage.md) - [Organic Wellness-Focused Drinks](https://www.trendhunter.com/trends/adaptogeninfused-sparkling-water.md) - [Adaptogenic Sparkling Waters](https://www.trendhunter.com/trends/sekwl.md) - [Physician-Approved Vitality Beverages](https://www.trendhunter.com/trends/euroky.md)