# Better-for-You Baking Mixes Birch Benders is Introducing a New Range of Baking Products By Michael Hemsworth | Published 2021-02-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/birch-benders References: [foodbev](https://www.foodbev.com/news/birch-benders-introduces-new-better-for-you-baking-products/) & [birchbenders](https://birchbenders.com) A new range of baking products are being launched by [Birch Benders](https://www.trendhunter.com/trends/birch-benders-cookies) in a bid to help consumers easily prepare a wide range of their favorite recipes in a way that suits their preferences. The products include a number of keto-friendly options as well as a few organic varieties, which are all focused on the lifestyle needs of consumers. The products are focused on clean ingredients that are crafted in a premium manner to make the final product perfect for discerning foodies to enjoy. Vice President of Marketing at Birch Benders Lucy Rand spoke on the new baking products saying, "For years, we have reimagined classic favourites with better-for-you alternatives, including our popular [pancake and waffle mixes](https://www.trendhunter.com/trends/prebiotic-pancake-mixes), and we’re thrilled to bring the Birch Benders magic into the baking aisle. We believe that life is too short to not enjoy the foods you love most, and this new line is a great option for anyone who is balancing decadent desserts and [better-for-you eating](https://www.trendhunter.com/trends/banana-bread-mix).” ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 39% | Activity: 50% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Better-for-you Baking Products:** Opportunity for companies to create healthier alternatives for classic baking ingredients and mixes. - **Keto-friendly Baking Products:** Opportunity for companies to cater to the growing demand for keto-friendly options in the baking industry. - **Clean Ingredients and Organics:** Opportunity for companies to produce baking products with clean and organic ingredients that appeal to health-conscious consumers. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for companies in the food and beverage industry to create better-for-you baking products that cater to the growing demand for healthier options. - **Health and Wellness:** Opportunity for companies in the health and wellness industry to partner with food and beverage companies to promote better-for-you baking products and educate consumers about the benefits of clean and organic ingredients. - **Retail:** Opportunity for retailers to expand their baking product offerings to include better-for-you options that cater to the growing demand for healthier products. ## Related on Trend Hunter - [Ready-to-Eat Lifestyle-Conscious Cookies](https://www.trendhunter.com/trends/birch-benders-cookies.md) - [Simple Preparation Brownie Mixes](https://www.trendhunter.com/trends/organic-ultimate-fudge-brownie-mix.md) - [High-Fiber Baking Mixes](https://www.trendhunter.com/trends/goodwheat-mixes.md) - [Classic Baking Mix Collections](https://www.trendhunter.com/trends/bobs-red-mill-1.md) - [Artisan Brand Baking Mixes](https://www.trendhunter.com/trends/bobs-signature-blends-baking-mixes.md) - [Bakery-Inspired At-Home Baking Mixes](https://www.trendhunter.com/trends/pillsbury-baking-products.md) - [Keto-Friendly Baking Mixes](https://www.trendhunter.com/trends/new-keto-mixes.md) - [Limited Ingredient Pancake Mixes](https://www.trendhunter.com/trends/bobs-red-mill-pancake-waffle-mix.md) - [Natural Baking Mixes](https://www.trendhunter.com/trends/krusteaz-baking-mix.md)