# Vegan-Certified Baby Skincare Lines 'Birch Baby' Products are Vegan and 100% Fragrance-Free By Colin Smith | Published 2024-03-04 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/birch-baby References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2023-10-18/birch-babe-unveils-all-natural-baby-care-products/) & [birchbabe](https://birchbabe.com/products/birch-baby-skincare-bundle)  Birch Babe, a Canadian brand known for its confident, uncomplicated, and low waste skincare, has recently launched a new collection of all-natural baby care products titled 'Birch Baby.' The Birch Baby line features three essentials for babies’ delicate skin: shampoo and body wash, lotion, and diaper cream. All products are vegan, cruelty-free, fragrance-free, and [EWG](https://www.trendhunter.com/trends/natural-baby-sunscreen) verified, meaning they meet the strictest standards for health and safety. The Birch Baby products are available individually or as a bundle on the Birch Babe website. The shampoo and body wash costs $18, the lotion costs $20, and the diaper cream costs $16. The bundle, which includes all three products plus a reusable cotton bag, costs $50, saving customers $4. Birch Babe also offers free shipping on orders over $60 in Canada and the US, and 1% of all Birch Baby sales will be donated to the David Suzuki Foundation, a non-profit organization that works to protect nature and the well-being of all life. Image Credit: Birch Babe ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 91% | Activity: 95% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### What's Driving This Trend - **Natural Baby Care:** Opportunity to capitalize on the growing demand for vegan and fragrance-free baby skincare products. - **Eco-friendly Packaging:** Potential for innovation in sustainable packaging solutions for baby care products to align with low waste initiatives. - **Charitable Partnerships:** Advantageous to collaborate with non-profit organizations through philanthropic initiatives tied to product sales for social impact. ### Who This Affects Most - **Baby Care:** Baby care industry presented with the opportunity to expand offerings to include vegan, cruelty-free, and EWG verified products. - **E-commerce:** E-commerce sector can leverage bundles and free shipping incentives to boost sales of natural baby care products online. - **Non-profit Organizations:** Non-profit sector can explore partnerships with beauty brands to receive donations based on product sales for environmental causes. ## Related on Trend Hunter - [All-Vegan Toddler Skincare Lines](https://www.trendhunter.com/trends/druide-biolove-baby.md) - [Baby-Safe Skincare Creams](https://www.trendhunter.com/trends/elave-new-baby.md) - [Eco-Friendly Baby Care Products](https://www.trendhunter.com/trends/ecopeacos-bath-bundle.md) - [Premium Baby Care Brands](https://www.trendhunter.com/trends/baby-forest.md) - [Ultra-Gentle Infant Cosmetics](https://www.trendhunter.com/trends/aveeno-baby-healthy-start.md) - [Vegan Breastfeeding Skincare](https://www.trendhunter.com/trends/medela-organics-collection.md) - [Natural Baby Care Products](https://www.trendhunter.com/trends/dabble-ducky.md) - [Allergen-Free Baby Oils](https://www.trendhunter.com/trends/vanilla-cloud-nighttime-oil.md) - [Dermatologist-Approved Baby Collections](https://www.trendhunter.com/trends/fixderma.md)