# Bi-Phase Sun Serums Typology's Sun Serum Stimulates Tanning with Activating Ingredients By Laura McQuarrie | Published 2026-06-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/biphase-sun-serum References: [global.typology](https://global.typology.com/products/bi-phase-sun-serum-spf-30)  Typology's Bi-Phase Sun Serum SPF 30 is a lightweight, 80% naturally derived solution for protecting the skin from UVA and UVB rays, achieving a luminous finish and stimulating and extending a natural tan with actives. This bi-phase formula features a water component that delivers a refreshing feel upon application, and an oil component that enhances comfort and radiance. Naturally, the oil-and-water product needs to be shaken before use to combine the benefits of ingredients like inositol (extracted from carob pulp,) antioxidant-packed buriti oil, karanja oil and next-generation organic sunscreen filters. [Bi-phase](https://www.trendhunter.com/trends/herbivore-botanicals-nova) skincare is taking off as consumers discover the appeal of a single bottle that combines the hydrating power of water with the nourishing richness of oil, delivering a synergistic blend that works harder than either phase could alone. ## Trend Insights (Trend Hunter) - Score: 8.3/10 - Popularity: 83% | Activity: 90% | Freshness: 77% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Bi-phase Beauty:** Hybrid oil-and-water formats create premium sensorial skincare that blends hydration, nourishment and radiance in a single multifunctional product. - **Tan-enhancing SPF:** Consumers seeking sun protection with visible glow benefits are expanding the market for formulas that support natural tanning while maintaining UVA and UVB defense. - **Naturally Derived Actives:** Ingredient-led sun care built around botanical oils, antioxidants and plant extracts signals growth potential for performance products with cleaner positioning. ### Who This Affects Most - **Sun Care:** The category is shifting beyond basic protection toward experiential serums, glow finishes and skin-enhancing formats that blur the line between sunscreen and treatment. - **Skincare:** Serum-based SPF products reflect a wider convergence of daily skin health, cosmetic elegance and functional protection in everyday beauty routines. - **Clean Beauty:** Naturally derived formulations with advanced organic filters and recognizable plant ingredients strengthen opportunities for brands balancing efficacy, transparency and sensory appeal. ## Related on Trend Hunter - [Daily Bi-Phase Peels](https://www.trendhunter.com/trends/peel-for-the-face.md) - [Bi-Phase Face Serums](https://www.trendhunter.com/trends/double-shot-face-serum.md) - [Dual-Part Hydrating Serums](https://www.trendhunter.com/trends/hydration-booster-serum.md) - [Multivitamin Skincare Boosters](https://www.trendhunter.com/trends/superfood-booster.md) - [Vitamin-Rich Rose Skincare](https://www.trendhunter.com/trends/wild-rose-collection.md) - [Targeted Skincare Serums](https://www.trendhunter.com/trends/pure-shots.md) - [Bi-Phase Moisturizing Oils](https://www.trendhunter.com/trends/moisturizing-oils.md) - [Transformative Cleanser Collections](https://www.trendhunter.com/trends/cleanser-collection.md) - [Milky Mushroom Cleansing Oils](https://www.trendhunter.com/trends/vegan-facial-cleanser.md)