# Scan-Based Grocery Apps Coop Denmark's 'Bip & Betal' App Lets Shoppers Scan Items on the Go By Joey Haar | Published 2017-07-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/bip-og-betal References: [nfcworld](https://www.nfcworld.com/2016/09/08/347141/coop-denmark-to-launch-mobile-loyalty-and-payments-across-all-stores/) & [kvickly.dk](https://kvickly.dk/bip-og-betal/) Were it not for the excruciating lines at grocery store checkouts, shopping might not be considered the chore that many take it to be, and the Bip & Betal app from Danish supermarket chain [Coop Denmark](https://www.trendhunter.com/trends/coop-1) has the potential to make grocery shopping a joy rather than a task. The app lets users scan their items as they shop using their mobile phones and then pay directly through the app by scanning their phones as they leave, effectively eliminating [checkout lines](https://www.trendhunter.com/trends/self-checkout-lines) for users. Bip & Betal is currently being piloted in seven of Coop Denmarks stores. Should it be successful, the chain hopes to expand it to include a [membership program that would offer rewards](https://www.trendhunter.com/trends/fidme) to frequent shoppers. On top of the added convenience, scanning items through Bip & Betal would trigger discounts and free items, saving the hassle of clipping coupons. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 49% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Scan-based Grocery Shopping:** The use of mobile phone apps for scan-based grocery shopping can help eliminate checkout lines and improve the shopping experience for consumers. - **Membership Programs:** The implementation of membership programs can improve engagement and loyalty among frequent shoppers, especially when combined with scan-based grocery shopping apps. - **Discounts and Rewards:** Providing discounts and rewards through scan-based grocery shopping apps can increase customer loyalty and incentivize repeat business. ### Sectors Adopting This - **Grocery Retail:** Grocery retailers can improve the shopping experience for consumers by implementing scan-based grocery shopping apps and membership programs. - **Mobile App Development:** Mobile app developers can create scan-based grocery shopping apps and loyalty programs for grocery retailers to improve their customer experience. - **Marketing and Advertising:** Marketing and advertising professionals can help grocery retailers design and implement effective loyalty programs and promotions for consumers using scan-based grocery shopping apps. ## Related on Trend Hunter - [App-Supported Seamless Checkouts](https://www.trendhunter.com/trends/sams-club-4.md) - [Contactless Shopping Experiences](https://www.trendhunter.com/trends/smartshop-pick-and-go.md) - [Line-Free Walk-Out Grocery Apps](https://www.trendhunter.com/trends/amazons-just-walk-out.md) - [AI-Powered Supermarkets](https://www.trendhunter.com/trends/autonomous-grocery-store.md) - [Checkout-Free Grocery Stores](https://www.trendhunter.com/trends/aldigo.md) - [Checkout-Free Convenience Systems](https://www.trendhunter.com/trends/7eleven-australia.md) - [App-Powered Checkout Stores](https://www.trendhunter.com/trends/checkoutfree-convenience-store.md) - [Navigational Grocery Store Apps](https://www.trendhunter.com/trends/speed-grocer.md) - [AI-Powered Checkout Carts](https://www.trendhunter.com/trends/checkout-carts.md)