# Biotin-Infused Beverages Biotin Water Hair, Skin, and Nails Boosts Radiance with Fresh Flavors By Laura McQuarrie | Published 2021-06-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/biotin-water References: [prnewswire](https://www.prnewswire.com/news-releases/biotin-water-hair-skin--nails-makes-its-way-to-publix-supermarkets-301310702.html) & [2TWater](http://www.2TWater.com) Biotin Water Hair, Skin, and Nails is the first biotin-infused beverage that delivers 300mcg per 16-ounce with zinc and folic acid with a proprietary formula. Available in fresh and fruity flavors like pomegranate, mango peach, grape elderberry, lemon ginger, and watermelon cucumber, the biotin-infused beverage is free from sugars and calories, and is only sweetened with monk fruit and erythritol. The ready-to-drink beverages with functional benefits help to encourage [healthy hydration](https://www.trendhunter.com/trends/ingestible-wellness) and make it easy to receive the benefits of B7, which is often recognized as "the most overlooked vitamin." The product packaging includes a QR code, as well as a "2T Biotin Impact Gauge" that shows a scale with nails on one side, hair on the other, and skin in the middle. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 66% | Activity: 51% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Functional Beverages:** Biotin-infused beverages signal the rise of functional beverages that offer health benefits beyond hydration. - **Personalized Nutrition:** Biotin-infused beverages that promote skin, hair, and nail health indicate a growing interest in personalized nutrition and beauty. - **Healthy Hydration:** The trend towards healthy hydration has led to the emergence of biotin-infused beverages as a way to encourage water consumption and improve overall health. ### Industries Being Reshaped - **Beverage:** Beverage companies can capitalize on the functional beverage trend by developing and marketing biotin-infused drinks that promote health and wellness. - **Nutrition:** The personalized nutrition industry can leverage biotin-infused beverages as a way to provide customized health and beauty solutions to consumers. - **Beauty:** The beauty industry can integrate biotin-infused drinks into beauty routines as a way to promote skin, hair, and nail health from the inside out. ## Related on Trend Hunter - [Biotin-Infused Hair Growth Beverages](https://www.trendhunter.com/trends/gorgie-1.md) - [All-in-One Beauty Elixirs](https://www.trendhunter.com/trends/the-secret-ingredient.md) - [Functional Sparkling Water](https://www.trendhunter.com/trends/sparkling-pick-me-up.md) - [Plant-Based Beauty Shots](https://www.trendhunter.com/trends/pressed-beauty-shot.md) - [Convenient Multi-Benefit Supplements](https://www.trendhunter.com/trends/beauty-fuel.md) - [Bubbly Vegan Collagen Beverages](https://www.trendhunter.com/trends/care-bubbles.md) - [Functional Hydration Beverages](https://www.trendhunter.com/trends/core-hydration.md) - [Hair Care-Focused Supplements](https://www.trendhunter.com/trends/hair-care-growth-vitamins.md) - [Beauty-Focused Coffee Brews](https://www.trendhunter.com/trends/bevzilla.md)