# Maned Hairbrush Marketing The Biothymus F Anti Hair Loss Scalp Serum Ads are Sensitive and Silly By Meghan Young | Published 2012-01-27 | Updated 2012-01-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/biothymus-f-anti-hair-loss References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/01/biothymus-f-stretch-perm-dye/) & [nudejeh](http://www.nudejeh.com/) The Biothymus F Anti Hair Loss Scalp Serum ad campaign shows that this beauty product is so effective, it will even give a person's brush a beautiful mane. If that was really possible, imagine what it could do for a woman. That is exactly the thought this campaign hopes to elicit in the minds of women everywhere. Created by nudeJEH, an ad agency based in Bangkok, Thailand, the Biothymus F Anti Hair Loss Scalp Serum ad campaign touches on a fun and fantastical notion in order to play with an otherwise serious issue. Hair loss is devastating for both men and women. Because of that, it is often a sore subject to bring up. This campaign does a great job of addressing it sensitively. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 79% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Creative Beauty Marketing:** Disruptive innovation opportunity: Explore imaginative and playful approaches to promote beauty products that resonate with consumers. - **Addressing Sensitive Issues:** Disruptive innovation opportunity: Craft campaigns that tactfully tackle serious topics, offering solutions and empathy to target audiences. - **Fantastical Advertising Concepts:** Disruptive innovation opportunity: Push boundaries by using imaginative and magical ideas to captivate consumer attention and create memorable brand experiences. ### Industries Being Reshaped - **Beauty Products:** Disruptive innovation opportunity: Develop innovative hair loss solutions that provide promising results to both men and women. - **Advertising and Marketing:** Disruptive innovation opportunity: Embrace unconventional and emotionally intelligent advertising strategies to address sensitive topics in a captivating way. - **Creative Agencies:** Disruptive innovation opportunity: Collaborate with clients to create imaginative ad campaigns that generate buzz and resonate with target audiences. ## Related on Trend Hunter - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Leave-In Scalp Massage Serums](https://www.trendhunter.com/trends/scalp-massage-serum.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [Hair Fallout-Reducing Serums](https://www.trendhunter.com/trends/densify-collection.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Hair-Strengthening Scalp Massagers](https://www.trendhunter.com/trends/hair-massager.md) - [Instantly Volumizing Haircare](https://www.trendhunter.com/trends/grabity.md)