# Exfoliating Algae Clay Masks The Biotherm Wonder Mud Mask Works Wonders in Only Three Minutes By Rebecca Byers | Published 2017-10-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/biotherm-wonder-mud References: [biotherm-usa](http://www.biotherm-usa.com/women-care/face/collection/skin-best-BIO116002.html) Part of the French brand's Skin Best collection, the [Biotherm](https://www.trendhunter.com/trends/biotherm-sun-care-face-spf50) Wonder Mud mask is an algae-powered mineral clay mask boasting exfoliating and skin purifying properties. Delivering optimum results with use only two times a week, the Wonder Mud mask takes only three minutes to dry, making it ideal for those looks for a mask that works with busy morning beauty routines. In addition to [clarifying pores](https://www.trendhunter.com/trends/clearly-breakout-mask), the Biotherm Wonder Mud mask boasts tiny natural bits that allow it to serve as an exfoliating cleanse as the mask is washed off. The Wonder Mud mask is ideal for individuals with all skin types, including sensitive, and helps to protect the skin against city grime, makeup build-up and other harmful impurities. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 9% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Algae-powered Skincare:** There is an opportunity for the development of other skincare products that utilize the purifying and protective properties of algae. - **Quick-drying Masks:** There is an opportunity to create masks that provide effective results in a short amount of time, perfect for busy individuals who want to incorporate skincare into their daily routines. - **Exfoliating Cleansers:** There is an opportunity to create cleansers that combine exfoliating properties with the cleansing process, making it easier for individuals to maintain healthy and purified skin. ### Who This Affects Most - **Skincare:** Skincare brands can explore the use of algae and other natural ingredients in their products to offer innovative and effective solutions for different skin concerns. - **Beauty:** Beauty companies can create a range of quick-drying masks that cater to the needs of busy individuals, providing convenience without compromising skincare benefits. - **Cosmetics:** Cosmetic brands can develop exfoliating cleansers that not only remove makeup but also provide a gentle exfoliation, saving time and effort in the skincare routine. ## Related on Trend Hunter - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md) - [Two-Minute Face Masks](https://www.trendhunter.com/trends/instant-resurfacing-mask.md) - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [Clinical-Strength Clarifying Masks](https://www.trendhunter.com/trends/clearly-breakout-mask.md) - [Maximum-Strength Acne Masks](https://www.trendhunter.com/trends/therapeutic-sulfur-mask.md) - [Gentle Resurfacing Masks](https://www.trendhunter.com/trends/holi-resurfacing-glass-face-mask.md) - [Gentle Exfoliating Clay Masks](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask.md) - [24-Hour Moisture Masks](https://www.trendhunter.com/trends/hydrogel-hydrating-mask.md) - [One-Minute Hair Masks](https://www.trendhunter.com/trends/swair-speedmask.md)