# Apocalyptic Gamer Brews The Bioshock Brow Sweat Beer Will Turn You into a Splicer By Michael Hines | Published 2012-02-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/bioshock-brow-sweat-beer References: [technabob](http://technabob.com/blog/2012/01/31/bioshock-beer/) & [tunednoise.tumblr](http://tunednoise.tumblr.com/) I'm willing to bet that everybody down in Rapture would literally kill to get their hands on this Bioshock Brow Sweat Beer. Home brewmaster Calum created this beer, an American pale ale, as a tribute to the RPG/FPS hit game 'Bioshock.' For those that don't know, Bioshock is a game about an underwater city called Rapture whose citizens have all gone mad and begun killing one another. The Bioshock Brow Sweat Beer is a tongue-in-cheek reference to a slogan mentioned many times throughout the game by the leader of Rapture imploring citizens to hate the land-based world for robbing them of the sweat from their brows. The Bioshock Brow Sweat Beer was created for an [apocalyptic gamer party](https://www.trendhunter.com/trends/doom-burger) (Bioshock, Fallout and S.T.A.L.K.E.R.) and is an American pale ale. No word yet on whether or not it has the same effects as the [in-game power-up](https://www.trendhunter.com/trends/southern-comfort-soconsole) ADAM. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 10% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Video Game-inspired Beers:** Breweries could partner with game developers to create unique beer experiences that tie into popular games. - **Nostalgic Beverages:** Brands could create throwback beverages that pay homage to cult classic games and movies to appeal to fans' nostalgia. - **Pop Culture Celebration Parties:** Event planners could create themed parties that celebrate popular games, movies, and pop culture to create memorable experiences for attendees. ### Where This Applies - **Craft Beer:** Craft breweries could experiment with unique flavor combinations that pay homage to popular games and pop culture to appeal to younger audiences. - **Event Planning:** Event planners could tap into the growing demand for pop culture-themed parties and create unique experiences that cater to fans of games and movies. - **Marketing and Branding:** Brands could leverage the popularity of video games and pop culture to create targeted marketing campaigns that appeal to younger audiences and differentiate themselves from competitors. ## Related on Trend Hunter - [Video Game-Branded Root Beers](https://www.trendhunter.com/trends/assassins-creed-shadows.md) - [Soda-Inspired Beer Ranges](https://www.trendhunter.com/trends/vault-city-iron-brew.md) - [Video Game-Themed Bourbons](https://www.trendhunter.com/trends/assassins-creed-1.md) - [Gaming-Inspired Energy Shots](https://www.trendhunter.com/trends/purpleberry-punch.md) - [Board Game Beers](https://www.trendhunter.com/trends/herd-mentality-ipa.md) - [Fantastical Sour Beer Collections](https://www.trendhunter.com/trends/vault-city-marvellous-liquids.md) - [Roulette-Style Beer Packs](https://www.trendhunter.com/trends/roulette-ipa-pack.md) - [Ready-to-Drink Boba Beers](https://www.trendhunter.com/trends/bubble-tea-ipa.md) - [Shooter Game-Inspired Burgers](https://www.trendhunter.com/trends/doom-burger.md)