# K-Pop-Approved Sun Care Bioré UV x Stray Kids Bring Sun Protection to the Global Stage By Georgia Wray Norsten | Published 2025-02-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bior-uv-x-stray-kids References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2025-02-13/biore-uv-taps-k-pop-group-stray-kids-for-new-campaign/) [Bioré UV](https://www.trendhunter.com/trends/kaos-biore) x Stray Kids unveil a K-pop-meets-skincare collab, encouraging fans to embrace the sun -- safely. In their latest global campaign, 'Sunlight is Your Spotlight,' Bioré UV partners with powerhouse K-pop group Stray Kids to highlight the importance of proper sun care while celebrating outdoor living. Launching in April 2025 across over 15 countries, including the U.S. and U.K., the campaign spotlights Bioré UV’s lightweight, hydrating sunscreens, designed for long-lasting protection without compromising comfort. Known for their creativity and unstoppable global influence, Stray Kids -- with over 31 million [Instagram](https://www.trendhunter.com/trends/purepeak) followers -- are the perfect ambassadors to spread Bioré’s sun-smart message. 'We’re thrilled to welcome Stray Kids as the faces of our new sun care campaign,' said Mitsutoshi Kamiya, VP of [Health Beauty Care](https://www.trendhunter.com/trends/echo-flask) at Kao Corporation. 'Their energy and global appeal align perfectly with Bioré UV’s mission to inspire confidence under the sun.' Fans can expect dynamic videos, vibrant visuals, and exclusive content across Bioré UV’s social channels and select retail locations. Image Credit: Stray Kids ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 94% | Activity: 98% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **K-pop Influence in Beauty Marketing:** Collaborations with globally influential K-pop groups can amplify brand visibility and connect with diverse, younger audiences. - **Celebrity-endorsed Skincare Products:** Partnering with high-profile celebrities for skincare launches offers a powerful way to sway consumer purchasing decisions and enhance brand credibility. - **Sun-care Products with Lightweight Formulas:** Innovating with lightweight, hydrating sun-care products that provide lasting protection can address consumer demand for comfort and efficacy. ### Where This Applies - **K-beauty:** Integrating K-pop elements into K-beauty products presents an opportunity to stand out in a saturated beauty market and attract international consumers. - **Celebrity Marketing:** The rise in celebrity marketing within the skincare industry highlights the effectiveness of leveraging individual star power to elevate brand narratives. - **Global Skincare Market:** Expanding sun-care campaigns globally provides a pathway to capture international markets while promoting awareness about the importance of sun protection. ## Related on Trend Hunter - [Social Sun Care Challenges](https://www.trendhunter.com/trends/layeryourspf.md) - [Conveniently-Packaged Korean Skincare](https://www.trendhunter.com/trends/kahi-airy-fit-sun-stick.md) - [K-Pop Playful Streetwear](https://www.trendhunter.com/trends/bape-x-stray-kids.md) - [Non-Chemical Sunscreens](https://www.trendhunter.com/trends/kaos-biore.md) - [Gen Z Sun Care Campaigns](https://www.trendhunter.com/trends/sun-care-campaign.md) - [Disruptive Sun Care Pop-Ups](https://www.trendhunter.com/trends/good-days-daily-bodega.md) - [Korean Sun Care Lines](https://www.trendhunter.com/trends/korean-sun-care.md) - [SPF Comedy Specials](https://www.trendhunter.com/trends/sunhinged.md) - [Influencer-Fronted Sunscreen Ads](https://www.trendhunter.com/trends/sol-de-janeiro-1.md)