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# Sleek Eco Symbols
Laura Howard Designs Bioplastic Symbol for Cereplast

By Katie Cordrey | Published 2011-04-23 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/bioplastic-symbol
References: [4-traders](http://www.4-traders.com/news/Cereplast-s-Make-Your-Mark-Bioplastics-Symbol-Contest-Attracts-2-8-Million-Votes--13594961/) & [greenrightnow](http://www.greenrightnow.com/kabc/tag/bioplastic-symbol/)

Laura Howard, a 29-year-old [University of Louisville](https://www.trendhunter.com/trends/biodegradable-glitter1) graphic design student, has created a bioplastic symbol that will be stamped on Cereplast Inc.'s [bioplastic products and packaging](https://www.trendhunter.com/trends/natnov-bioscience). Cereplast sponsored the "Make Your Mark" contest, which looked for a design that would help consumers identify bioplastics and differentiate them from the familiar number-in-a-triangle symbols that mark petroleum-based plastics.

Howard's bioplastic symbol was one of 200 final designs chosen from a field of 1,500 entries. Nearly 3 million votes were cast before a panel of judges that included famed industrial designer Karim Rashid and Dr. Gary Anderson, (the inventor of the "recycle" symbol,) made the final call. The bioplastic symbol netted Howard a $25,000 prize and may one day be as ubiquitous as Anderson's [triple-arrow recycling symbol](https://www.trendhunter.com/trends/debatin).

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 24% | Activity: 61% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Bioplastic Identification:** Creating new symbols or designs to help consumers identify bioplastics and differentiate them from petroleum-based plastics.
- **Sustainable Packaging:** Incorporating bioplastics into packaging materials to reduce environmental impact and meet consumer demand for sustainability.
- **Eco-friendly Materials:** Developing bioplastics as an alternative to traditional petroleum-based plastics to reduce reliance on fossil fuels and promote environmental preservation.

### Sectors Adopting This

- **Packaging:** The packaging industry can explore incorporating bioplastics into their products to offer eco-friendly alternatives and appeal to environmentally conscious consumers.
- **Design:** Designers can focus on creating innovative symbols and visual cues that help consumers identify and understand the sustainability aspects of different materials and products.
- **Plastics:** The plastics industry can invest in research and development to enhance the production and properties of bioplastics, further promoting their adoption as a sustainable alternative.

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