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# Ready-to-Pick Microgreen Varieties
Bioplants Introduces Its Inouï Microgreen Range in Supermarkets

By Kanesa D | Published 2024-01-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bioplants
References: [hortidaily](https://www.hortidaily.com/article/9585510/new-range-of-ready-to-pick-microgreens-for-supermarkets/) & [bioplants.fr](https://www.bioplants.fr/)

![Ready-to-Pick Microgreen Varieties](https://cdn.trendhunterstatic.com/thumbs/522/bioplants.jpeg)

Bioplants, the French potted aromatic herbs specialist, has successfully launched its Inouï [microgreen range](https://www.trendhunter.com/trends/wild-about-sprouts-cold-grown) in the fruit and vegetable sections of supermarkets in western France. Bioplants innovates by offering [kitchen-pickable microgreens](https://www.trendhunter.com/trends/auk-mini), providing the natural and fresh flavors of garden-grown produce. This approach aims to enhance the product's [shelf life](https://www.trendhunter.com/trends/vidre), offering consumers a convenient and fresh culinary experience in their kitchens.

"This allows consumers to have ultra-fresh microgreens since they are alive in their trays. If watered properly, they can be kept for up to 2 weeks," explained Camille Bisson, Bioplant's marketing project manager.

Bioplants envisions a future expansion of its existing range, with plans to introduce new varieties that are not only "aesthetically pleasing" but also promise to be delightful and surprising in taste.

Image Credit: Inouï

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 36% | Activity: 26% | Freshness: 20%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Kitchen-pickable Microgreens:** Bioplants innovates by offering kitchen-pickable microgreens, providing the natural and fresh flavors of garden-grown produce.
- **Enhanced Shelf Life:** Bioplants' approach aims to enhance the product's shelf life, offering consumers a convenient and fresh culinary experience.
- **New Varieties with Surprising Taste:** Bioplants plans to introduce new varieties that promise to be delightful and surprising in taste, expanding their existing range.

### Sectors Adopting This

- **Aromatic Herb Farming:** Bioplants, the French potted aromatic herbs specialist, introduces kitchen-pickable microgreens to enhance the industry.
- **Supermarkets:** Supermarkets benefit from Bioplants' innovative microgreens that have an enhanced shelf life, providing consumers with a convenient and fresh culinary experience.
- **Culinary Experiences:** Bioplants' introduction of new microgreen varieties with surprising taste opens up opportunities for delightful and innovative culinary experiences.

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