# High-Oil Body Lotions The Bio-Oil Body Lotion Has a Lightweight, Non-Greasy Formula By Michael Hemsworth | Published 2022-07-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/biooil-body-lotion References: [drugstorenews](https://drugstorenews.com/news-briefs?created_1=2022-07-28T14%3A00%3A17) & [bio-oil](https://www.bio-oil.com) The Bio-Oil Body Lotion is a new skin hydration product for consumers to incorporate into their self-care routines when looking to maximize moisture on any part of their body. The lotion follows on the popularity of the brands other products and features a formula that's high in oil, but boasts an [ultralight formulation that's also non-greasy](https://www.trendhunter.com/trends/whisper-weight). The lotion is made with [natural plant oils](https://www.trendhunter.com/trends/immortelle-shea-body-oil) along with vitamins and antioxidants to further enhance its beneficial nature for use on hands, arms and legs. The Bio-Oil Body Lotion will spread easily onto the skin, absorbs quickly and has a 42% oil content to ensure the utmost attention to a nourishing function. The product maintains a specialty formula that achieves a fluid-like consistency without being too runny. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 61% | Activity: 76% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **High-oil Lotions:** An opportunity for other personal care brands to create similar high-oil body lotions with a lightweight formula. - **Natural Ingredients:** A trend for cosmetic and skincare makers to use natural plant oils, vitamins and antioxidants in their products. - **Non-greasy Products:** A shift towards lighter, non-greasy formulas for lotions, creams or moisturizers that still have a high oil content. ### Where This Applies - **Cosmetics and Skincare:** A disruptive innovation opportunity for personal care brands to create products with high-oil content but lightweight, non-greasy formulas that make use of natural ingredients. - **Health and Wellness:** An opportunity for natural personal care brands to cater to the growing demand for moisturizers and lotions that are nourishing but also lightweight and non-greasy. - **Food and Beverage:** An opportunity for food-grade natural oils to find additional applications in personal care products with high-oil content, as consumers become more conscious of the ingredients they use on their skin. ## Related on Trend Hunter - [Vitamin-Infused Body Lotions](https://www.trendhunter.com/trends/body-badalada.md) - [Skincare-Inspired Body Lotions](https://www.trendhunter.com/trends/essentially-enriched-body-lotion.md) - [Luxurious Hand Lotions](https://www.trendhunter.com/trends/luxurious-hand-lotion.md) - [Deeply Moisturizing Body Oils](https://www.trendhunter.com/trends/glow-getter-body-oil.md) - [Fast-Absorbing Fractionated Body Oils](https://www.trendhunter.com/trends/anti-oil.md) - [Transformative Serum Lotions](https://www.trendhunter.com/trends/pro-vitab3-serum-burst-lotion.md) - [Luxe Daily Body Oils](https://www.trendhunter.com/trends/the-everyday-encore-body-oil.md) - [Moisture-Boosting Lotions](https://www.trendhunter.com/trends/moisturizing-milky-lotion.md) - [Aromatic Treatment Lotions](https://www.trendhunter.com/trends/the-body-lotion-by-necessaire.md)