# French Origin Mustard Products These Biona Organic Mustards Come in Two Gourmet Options By Michael Hemsworth | Published 2024-04-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/biona-organic-mustards References: [grocerytrader](https://grocerytrader.co.uk/bionas-range-of-condiments-are-heating-up-with-the-launch-of-two-new-mustards/) & [biona](https://biona.co.uk)  These new [Biona Organic](https://www.trendhunter.com/trends/multiseed-bread-rolls) Mustards are making their debut in the UK in response to consumer demand for [premium condiments](https://www.trendhunter.com/trends/ms-foods-only-ingredients) that prioritize bold flavor and versatility to boot. The mustards come in two options including the French Dijon Gourmet Mustard and the French Wholegrain Gourmet Mustard, which are both perfect for a wide array of recipes and applications. The mustards come in 200-gram jars priced starting at £3.29 and are both free from pesticides, preservatives and colorings with a traditional manufacturing process that includes careful preparation of the ingredients. Senior Marketing Manager Kelly Shaw spoke on the new Biona Organic Mustards saying, "We’re excited to bring these two new mustards to market, to add to our [ever-growing range of condiments](https://www.trendhunter.com/trends/smash-kitchen) and other products which are good for you and great for the planet. In February this year we carried out some consumer research which revealed two thirds of consumers had purchased organic food and drink in the last twelve months, and a quarter are doing it on a weekly basis, so we’re confident great tasting natural products like these will be well received by consumers and trade alike.” ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 24% | Activity: 25% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Organic Condiment Preference:** Consumers are increasingly seeking organic condiments for bold flavors and versatility. - **Gourmet Mustard Options:** Gourmet mustard varieties like French Dijon and Wholegrain are gaining popularity for diverse recipe applications. - **Sustainable Food Manufacturing:** Traditional manufacturing processes for food products emphasize sustainability and natural ingredients. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can capitalize on the growing demand for organic and gourmet condiments. - **Consumer Goods:** Innovative consumer goods companies have an opportunity to introduce bold flavor profiles through gourmet mustard products. - **Sustainable Manufacturing:** Sustainable manufacturing practices in the food industry present a competitive advantage for brands prioritizing natural ingredients. ## Related on Trend Hunter - [Organic Private Label Mustards](https://www.trendhunter.com/trends/organic-mustard.md) - [Versatile Organic Cooking Pastes](https://www.trendhunter.com/trends/biona-organic-products.md) - [Convenient Health-Minded Bread Products](https://www.trendhunter.com/trends/biona-bakery-range.md) - [Organic Mediterranean Olive Products](https://www.trendhunter.com/trends/biona-olives.md) - [Seasonal Quick-Cook Risottos](https://www.trendhunter.com/trends/organic-risotto.md) - [Piquant Honey Dijon Mustards](https://www.trendhunter.com/trends/honey-dijon-mustard.md) - [Southern-Inspired Mustards](https://www.trendhunter.com/trends/dukes.md) - [Veggie-Sweetened Mustard Ranges](https://www.trendhunter.com/trends/healthy-mustard.md) - [Organic Pasta Sauce Lines](https://www.trendhunter.com/trends/certified-organic-pasta-sauces.md)