# Biomimicmarketing in Shockvertisement French AIDS Campaign By Bianca | Published 2008-02-26 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/biomimicmarketing-french-aids-campaign References: [thebizzare](http://thebizzare.com/weird/french-aids-campaign/) These very graphic, extremely disturbing ads are actually part of a real life [AIDS campaign](https://www.trendhunter.com/trends/a-finger-for-hope) in France. The print advertisements consists of images of a man having sex with a giant, black scorpion, and a woman receiving oral sex from an enormous, hairy tarantula. The ads created by [TBWA Paris](https://www.trendhunter.com/trends/mcdonalds-france-1) are disgusting, but that's the intention of shockvertisements. They work on levels of unexpected, controversial imagery that is remembered, talked about, and evokes an emotional response. Come on people, [use a condom](https://www.trendhunter.com/trends/manforce-condoms). One night's fun is not worth it. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 99% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Shockvertising:** Opportunity for companies to create controversial and memorable campaigns that evoke an emotional response. - **Biomimicmarketing:** Opportunity for marketing campaigns to mimic natural patterns in a provocative way to gain public attention. - **Public Health Messaging:** Opportunity for public health messaging to use attention-grabbing, provocative tactics to convey important messages. ### Where This Applies - **Advertising:** Opportunity for advertising agencies to push boundaries and create bold, memorable campaigns. - **Public Health:** Opportunity for public health organizations to use shockvertising and biomimicmarketing to bring attention to important health issues. - **Entertainment:** Opportunity for the entertainment industry to use shockvertising and biomimicmarketing to create buzz around their products or events. ## Related on Trend Hunter - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Edible PSA Cookies](https://www.trendhunter.com/trends/diagnosticookies.md)