# Whiteout Bike Shop Interiors The New Biomega Store in Copenhagen Features a Stark Interior Design By Rebecca Byers | Published 2015-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/biomega References: [superfuture](http://superfuture.com/supernews/copenhagen-biomega-store-opening) & [biomega](http://www.biomega.com/) Biomega is a forward-thinking bike brand headquartered in rural Denmark. The innovative brand takes to the stereotypical [minimalist design inspiration associated with Scandinavia](https://www.trendhunter.com/trends/scandinavian-aesthetics) in its first ever brick and mortar location. The understated retail space is [largely white and features minimal fixtures](https://www.trendhunter.com/trends/retail-environment) and seemingly floating displays in a manner that symbolizes the country's dedication to eco-friendly execution in all realms. Biomega's first store is a pristine relaxing haven along a particularly high traffic shopping street in the Danish capital. Founded in 1998 by Jens Martin Skibsted and Elias Grove Nielson, Biomega is a bicycle brand synonymous with design-centric, high-quality products. The chic new Biomega boutique features a [coffee shop](https://www.trendhunter.com/trends/blue-bottle-coffee-shinsaibashi), a showroom upstairs displaying the brand's latest show bikes and includes a basement workshop space. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 82% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Minimalist Retail Design:** Embracing minimalist design in retail spaces can create a sleek and inviting atmosphere for customers. - **Eco-friendly Execution:** Incorporating eco-friendly elements into store design can showcase a brand's commitment to sustainability. - **Multifunctional Retail Spaces:** Combining retail with other functions, such as a coffee shop or showroom, can enhance the overall shopping experience. ### Who This Affects Most - **Bicycle Retail:** Bike shops can innovate by adopting minimalist and eco-friendly design principles. - **Interior Design:** Interior designers can explore minimalist concepts and incorporate sustainable materials in their projects. - **Hospitality:** Coffee shops and other businesses can integrate retail spaces to provide a unique and multifunctional experience. ## Related on Trend Hunter - [Modern Electric Bike Shops](https://www.trendhunter.com/trends/electric-bike-shop.md) - [Minimal Cycling Retail Spaces](https://www.trendhunter.com/trends/maap-lab-sydney.md) - [All-White Contemporary Retail Designs](https://www.trendhunter.com/trends/white-is-good-shop.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [All-White Interior Artful Galleries](https://www.trendhunter.com/trends/blank-canvas-1.md) - [California-Inspired Gallery-Style Stores](https://www.trendhunter.com/trends/frame-store.md) - [Tokyo Design Showrooms](https://www.trendhunter.com/trends/fredericia-and-flooat.md) - [Staircase-Centric Flagship Stores](https://www.trendhunter.com/trends/toteme-beijing.md) - [Community-Driven Retail Stores](https://www.trendhunter.com/trends/stone-islands-munich-store.md)