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# Gut Health Support Granolas
Bio&Me Granolas Come in Two New Flavors That Are Rich in Fiber

By Michael Hemsworth | Published 2023-01-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/biome-granolas
References: [foodbev](https://www.foodbev.com/news/biome-expands-its-granola-range-with-two-new-varieties/) & [bioandme](https://bioandme.co.uk)

![Gut Health Support Granolas](https://cdn.trendhunterstatic.com/thumbs/496/biome-granolas.jpeg)

These new [Bio&Me](https://www.trendhunter.com/trends/biome-muesli) granolas are being launched by the UK-based brand as a series of breakfast foods perfect for consumers to pick up.

The granolas now come in the Berry Burst and Cashew & Almond flavors, which are both [low in added sugar](https://www.trendhunter.com/trends/holies-cereal), while also high in fiber. The granolas are also formulated with at least 12 fruits, vegetables, whole grains, seeds and nuts to make them a diverse option to add into a person's diet. Each of the products are e approved to tout the Good for your Gut claim, which is positioned right on the front of the pack for shoppers to easily identify.

Co-Founder Dr. Megan Rossi spoke on the new Bio&Me granolas saying, "At Bio&Me, we’re on a mission to make looking after your [gut health](https://www.trendhunter.com/trends/premium-koji-granola) not only deliciously easy but more accessible. Everyone’s gut is different, and our new gluten-free granolas will help give even greater choice to consumers who avoid gluten, whether that be because they have coeliac disease or gluten intolerance.”

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 8% | Activity: 15% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Fiber-rich Granolas:** Opportunity for brands to develop granolas rich in fiber and low in added sugar to cater to consumers' demand for healthier breakfast options.
- **Gut Health Foods:** Opportunity for brands to develop gut-friendly foods like granolas that contain fruits, vegetables, whole grains, seeds and nuts to promote good gut health.
- **Gluten-free Options:** Opportunity for brands to cater to consumers with gluten intolerance or coeliac disease by offering them a diverse range of gluten-free granolas.

### Sectors Adopting This

- **Food and Beverage:** Opportunity for the food and beverage industry to develop healthier breakfast options like fiber-rich granolas to cater to health-conscious consumers.
- **Health and Wellness:** Opportunity for the health and wellness industry to develop gut-friendly foods like granolas that contain prebiotics and probiotics to improve consumers' gut health.
- **Gluten-free Products:** Opportunity for the gluten-free product industry to develop a diverse range of gluten-free granolas to cater to consumers with gluten intolerance or coeliac disease.

## Related on Trend Hunter

- [Gut Health Granola Ranges](https://www.trendhunter.com/trends/biome-muesli.md)
- [Gut-Supporting Snack Bars](https://www.trendhunter.com/trends/biome-bars.md)
- [Gut Health Kefir Refreshments](https://www.trendhunter.com/trends/kefir-drink.md)
- [Dessert-Like Gut Health Snacks](https://www.trendhunter.com/trends/activia-gut-health.md)
- [Fiber-Powered Oat Snacks](https://www.trendhunter.com/trends/oat-snacks.md)
- [Gluten-Free Porridge Pots](https://www.trendhunter.com/trends/glutenfree-porridge-pots.md)
- [Gut Heath-Boosting Meal Additives](https://www.trendhunter.com/trends/biotiful-gut-health-meal-booster.md)
- [Ultra-Personalized Granolas](https://www.trendhunter.com/trends/body-granola.md)
- [Dessert-Like Protein Granolas](https://www.trendhunter.com/trends/fuel10k-granola.md)
