# Gut-Supporting Snack Bars These New Bio&Me Bars Come in Three Delicious Flavors By Michael Hemsworth | Published 2024-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/biome-bars References: [foodbev](https://www.foodbev.com/news/biome-unveils-gut-friendly-flapjack-bars/) & [bioandme](https://bioandme.co.uk)  These new [Bio&Me](https://www.trendhunter.com/trends/biome-granolas) bars are being launched by the [gut health-focused food brand](https://www.trendhunter.com/trends/activia-gut-health) as a series of snacks that prioritize convenience and nutritional benefits to boot. The [oat-based snack bars](https://www.trendhunter.com/trends/tribe-x-wildfarmed-flapjacks) come in three flavors including Superberry, Toffee Apple and Cocoa Hazelnut, which all come in single 38-gram servings and multipacks. Each of the bars are crafted with 100% plant-based ingredients including wholegrain oats, pumpkin seeds, almonds, and seaweed that's rich in calcium. The flapjack snack bars are making their debut in the UK market starting in April. Co-Founder and CEO Jon Walsh spoke on the new Bio&Me bars saying, "Now more than ever, consumers are looking at what’s actually in the food they’re eating and for us, as a science-backed brand, it was important for these bars to be the absolute best. As well as being requested by consumers, we actually had several retailers ask for Bio&Me bars too.” ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 73% | Activity: 70% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Nutrient-dense-snacking-trend:** Opportunity lies in creating snack bars that prioritize convenience and nutritional benefits by using 100% plant-based ingredients. - **Flavor-exploration-trend:** Exploring unique and diverse flavors like Superberry, Toffee Apple, and Cocoa Hazelnut in snack bars presents innovative opportunities for product development. - **Science-backed-food-brands-trend:** The increasing demand for transparency and authenticity in food consumption highlights the opportunity for science-backed brands like Bio&Me to lead in the market. ### Sectors Adopting This - **Health-food-industry:** The Health Food Industry can leverage the rising demand for gut-supporting snack bars made with nutrient-dense, plant-based ingredients. - **Snack-food-industry:** Innovative snack brands can disrupt the Snack Food Industry by introducing creative flavors and science-backed formulations in convenient bar formats. - **Retail-industry:** The Retail Industry has an opportunity to meet consumer demands for healthier snack options by collaborating with brands like Bio&Me that offer transparency and quality products. ## Related on Trend Hunter - [Soft-Baked Flapjack Snack Bars](https://www.trendhunter.com/trends/flapjack-oat-bars.md) - [Gut Health Support Granolas](https://www.trendhunter.com/trends/biome-granolas.md) - [Female-Focused Fiber Protein Bars](https://www.trendhunter.com/trends/fibre-protein-bars.md) - [Gut Health Granola Ranges](https://www.trendhunter.com/trends/biome-muesli.md) - [Nut Butter-Filled Snack Bars](https://www.trendhunter.com/trends/wholistic-snack-bars.md) - [Pistachio-Flavored Breakfast Products](https://www.trendhunter.com/trends/biome-products.md) - [Fiber-Powered Oat Snacks](https://www.trendhunter.com/trends/oat-snacks.md) - [Fiber-Rich Cereal Snack Bars](https://www.trendhunter.com/trends/alpen-oat-blends.md) - [Savory On-the-Go Snack Bars](https://www.trendhunter.com/trends/savory-bars.md)