# Sustainable Biomaterial Gift Wraps Natural Material Studio Designed Calvin Klein’s Gift Wrap By Kalin Ned | Published 2022-12-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/biomaterilal-gift-wrap References: [dezeen](https://www.dezeen.com/2022/12/15/natural-material-studio-biomaterial-gift-wrap-calvin-klein/) & [naturalmaterialstudio](https://naturalmaterialstudio.com/)  Fashion brand [Calvin Klein](https://www.trendhunter.com/trends/knitted-sneakers) looked to encourage a sustainable holiday experience with its biomaterial gift wrap, designed by the Copenhagen-based practice Natural Material Studio. The understated pouches match the fashion label's timeless aesthetic and they are made of [Procel](https://www.trendhunter.com/trends/white-utopia), a textile that Natural Material Studio creates by mixing protein bioplastic with a natural softener and natural pigments. The neutral-toned biomaterial gift wrap is handmade, each unit featuring "a subtle, swirly pattern on its surface that is reminiscent of bubble residue." Natural Material Studio completes the aesthetic with a coal-hued ribbon that is also made with Procel but a slightly softer version. The biomaterial gift wrap, which was released in mid-December, was part of a wider biomaterial installation at a Calvin Klein store in the Field's shopping center in Copenhagen. Image Credit: Peter Vinther ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 63% | Activity: 57% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Gift Wrapping:** There is an opportunity for companies to innovate sustainable gift wrapping options with biomaterials like protein bioplastics. - **Natural Pigment Usage:** The use of natural pigments in product design can create a more eco-friendly and sustainable option in various industries. - **Biomaterial Installations:** Biomaterial installations in store designs can provide a unique and sustainable experience for customers and create an opportunity for brand differentiation. ### Sectors Adopting This - **Retail Industry:** Retailers can adopt the biomaterial gift wrapping concept to create a unique and sustainable gifting experience for their customers. - **Product Packaging Industry:** The biomaterial gift wrapping concept can be applied to product packaging in various industries to create more eco-friendly options for consumers. - **Textile Industry:** The use of protein bioplastics and natural pigments in the textile industry can create sustainable and innovative fabric options. ## Related on Trend Hunter - [Eco-Friendly Wrapping Papers](https://www.trendhunter.com/trends/dissolvable-gift-wrap.md) - [Water-Soluble Wrapping Paper](https://www.trendhunter.com/trends/birthday-gift-wrap.md) - [Sustainably Wrapped Gin Bottles](https://www.trendhunter.com/trends/lind-lime-gin.md) - [Seaweed-Crafted Watch Packaging](https://www.trendhunter.com/trends/id-genve.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Biobased Clothing Collections](https://www.trendhunter.com/trends/c-collection.md) - [Bioplastic-Made Home Interiors](https://www.trendhunter.com/trends/white-utopia.md) - [Plant-Based Fur Luxury Bags](https://www.trendhunter.com/trends/biofluff.md) - [Biodegradable Holiday Decor](https://www.trendhunter.com/trends/christmas-decor-collection.md)