# Bio-Based Bathroom Brushes The Biom Paris 'bbb La Brosse' is an Eco-Friendly Accessory By Michael Hemsworth | Published 2019-06-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/biom-paris-bbb-la-brosse References: [homecrux](https://www.homecrux.com/bbb-la-brosse-worlds-first-eco-friendly-toilet-brush/125850/) & [biom.paris](https://www.biom.paris) The various plastic-made products for the home are being questioned more by consumers who are becoming more weary about the vast amount of waste they create, so new solutions like the Biom Paris 'bbb La Brosse' are being introduced with this in mind. The toilet brush was created by the France-based startup as a sustainable alternative to the traditional plastic variety that is made from a blend of beetroot waste and brown algae that has been locally sourced. The brush features a head with 120 spiked of varying length that will reach all aspects of the toilet for an easy cleaning experience. The Biom Paris 'bbb La Brosse' comes with a chic storage unit to keep it on hand within a bathroom for quick cleaning whenever required. Image Credit: Biom Paris ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 74% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Home Products:** Opportunity for developing bio-based alternatives to traditional plastic products for the home. - **Eco-friendly Cleaning Accessories:** Potential to create innovative, environmentally friendly cleaning tools for various applications. - **Locally Sourced Materials:** Disruptive opportunity in utilizing locally sourced materials in the creation of sustainable products. ### Where This Applies - **Home & Lifestyle:** Sector that can benefit from developing sustainable alternatives to plastic products for the home. - **Cleaning & Sanitation:** Industry with potential for creating eco-friendly cleaning accessories for various cleaning applications. - **Sustainable Material Sourcing:** Opportunity to focus on locally sourced materials for sustainable product manufacturing across industries. ## Related on Trend Hunter - [Sustainability-Focused Reusable Toothbrushes](https://www.trendhunter.com/trends/reusable-toothbrush.md) - [Elegant Soap-Dispensing Dish Brushes](https://www.trendhunter.com/trends/one-brush.md) - [Quirky Toilet Brushes](https://www.trendhunter.com/trends/stylish-toilet-brush.md) - [Sustainable Anti-Bacterial Wipes](https://www.trendhunter.com/trends/biom.md) - [Plant-Based Cleaning Tools](https://www.trendhunter.com/trends/scotch-brite.md) - [Sustainable Toilet Cleaning Kits](https://www.trendhunter.com/trends/toilet-cleaning-kit.md) - [Eco-Friendly Toothbrushes](https://www.trendhunter.com/trends/medicalgrade-stainless-steel-toothbrush.md) - [Sustainable Electric Toothbrushes](https://www.trendhunter.com/trends/bamtoo-koa-v2.md) - [Aluminum Electric Toothbrushes](https://www.trendhunter.com/trends/suri-sustainable-electric-toothbrush.md)