# BiHybrid Dating Combines Web & Reality OneKeyAway Matchmaking Site By Trend Huntress | Published 2007-08-04 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/biology-psychology-technology-hybrid-dating-combines-internet-and-real-inte References: [onekeyaway](http://www.onekeyaway.com/) The people at [matchmaking site](https://www.trendhunter.com/trends/three-day-rule) OneKeyAway.com found the big flaw in internet dating sites - no human interaction! So they developed a service that brings [professional singles together](https://www.trendhunter.com/trends/bumble-x-house-party). After completing an initial survey and profile at their website, users attend a mixer hosted by OneKeyAway where they're given an "e-Key" which resembles a car alarm remote control. Guests can approach each other, "zap" each other with their e-Key, and they are immediately able to tell how closely they match based on their online surveys. Meeting in a [relaxed social environment](https://www.trendhunter.com/trends/offlinery) takes the edge off of those awkward first dates and the e-Key premise keeps things playful. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 31% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Hybrid Dating:** Opportunity to combine online matchmaking with offline socializing, creating a unique experience for professional singles. - **Personalized Matchmaking:** Potential for more targeted matchmaking through initial surveys and profiles to improve matches and increase satisfaction. - **Interactive Socializing:** Innovation opportunity to incorporate playful interactive technologies into social events to make them more enjoyable and engaging. ### Industries Being Reshaped - **Online Dating:** Online dating services can expand their offerings by incorporating hybrid dating events, increasing user engagement and satisfaction. - **Event Planning:** Event planning companies can incorporate technology-driven interactive events, providing unique experiences for attendees. - **Market Research:** Market research firms can leverage survey technology to provide personalized recommendations and analysis, improving client satisfaction. ## Related on Trend Hunter - [AI Matchmakers](https://www.trendhunter.com/trends/ai-matchmaker.md) - [Offline Dating Experiences](https://www.trendhunter.com/trends/offline-dating-experiences.md) - [Real-World Connection Apps](https://www.trendhunter.com/trends/dayone-irl-dating-app.md) - [Professional-Focused Dating Apps](https://www.trendhunter.com/trends/lady-matchmaker.md) - [Real-Time Video Matching](https://www.trendhunter.com/trends/call-me-maybe.md) - [Personalized Digital Dating Rooms](https://www.trendhunter.com/trends/virtual-spaces-for-singles.md) - [Personality-Focused Dating Apps](https://www.trendhunter.com/trends/bokay-app.md) - [Music-Forward Dating App Events](https://www.trendhunter.com/trends/new-dating-app-cerca.md) - [Redefined AI Dating](https://www.trendhunter.com/trends/hey-ai.md)