# Mask-Integrated Hoodies G95's Biohoodie Boasts Built-In Filtration Technology By Laura McQuarrie | Published 2020-04-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/biohoodie References: [fastcompany](https://www.fastcompany.com/90491920/this-hoodie-comes-with-a-built-in-mask) & [g95](https://www.g95.com/collections/shop/products/biohoodie-cold-weather) For many people, wearing a protective face mask is not just important but essential to their well-being and G95's Biohoodie is reimagining a [comfortable wardrobe staple](https://www.trendhunter.com/trends/the-eden-hoodie) with built-in filtration technology. The new design from G95, a company that makes [scarves that double as air filters](https://www.trendhunter.com/trends/shielding-jacket), is a [full-zip style](https://www.trendhunter.com/trends/khl-dynawool-skuba-hoody) that offers discreet protection for venturing outside. G95 got its start after founder Carlton Solle got sick years ago during a business trip to China, where a doctor suggested that high pollution levels could be causing his illness. The Biohoodie is now available for pre-order, and as Solle describes, it offers "an entire halo of protection in the hood of the hoodie." Image Credit: G95 ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 97% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Mask-integrated Clothing:** Incorporating innovative face mask technology into everyday clothing items is becoming a growing trend. - **Discreet Protection Apparel:** Clothing items that provide protection while still looking stylish and fashionable are on the rise. - **Health-conscious Fashion:** The fashion industry is adapting to a growing demand for health-conscious clothing options that prioritize functionality and comfort. ### Sectors Adopting This - **Fashion:** Fashion designers and retailers have the opportunity to incorporate protective features into their expansive collections. - **Healthcare:** Hospitals and healthcare professionals can utilize this technology for their staff and patients, providing wearable protection for all. - **Travel:** The travel industry can benefit by providing protective clothing options for frequent travelers who are exposed to high levels of pollution and harmful pathogens. ## Related on Trend Hunter - [Aerodynamic Filtration Face Masks](https://www.trendhunter.com/trends/goa-face-protector.md) - [Air-Blowing Face Masks](https://www.trendhunter.com/trends/air-mask.md) - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md) - [Powered Breathability Face Masks](https://www.trendhunter.com/trends/performance-face-mask.md) - [High-Tech Air-Purifying Masks](https://www.trendhunter.com/trends/airpurifying-mask.md) - [Blackout Napping Hoodies](https://www.trendhunter.com/trends/cabeau.md) - [Copper-Infused Face Masks](https://www.trendhunter.com/trends/aebl-epion.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [Ultra-Dense Fabric Diver Hoodies](https://www.trendhunter.com/trends/vollebak-deep-sea-diver-hoodie.md)