# Plant-Based Fur Luxury Bags
Ganni Introduces the Classic Bou Bag with a BioFluff Build

By Amy Duong | Published 2024-02-07 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/biofluff
References: [dezeen](https://www.dezeen.com/2024/02/07/plant-based-fur-biofluff-ganni-bou-bag/) & [bio-fluff](https://bio-fluff.com/)

![Plant-Based Fur Luxury Bags](https://cdn.trendhunterstatic.com/thumbs/525/biofluff.jpeg)

Danish fashion brand Ganni introduces the classic Bou bag with the help of materials brand BioFluffm making up the world's first-ever plant-based fur material. It embodies a shaggy texture with no plastics or petrochemicals as the material's extraction is drawn from plants and other agricultural waste with enzymes that are also made from plants.

Martin Stübler, co-founder and CEO of BioFluff explains the process to Dezeen, stating "We source the fibres in Europe and create the fur in Italy using our patented process. We use a combination of existing textile technologies, science and the savoir-faire of the Italian fur industry. The fur 'hairs' are genuine plant fibres, meaning we do not process the fibres into yarn, which avoids the energy-intensive yarn spinning process."

Image Credit: Ganni