Revolution Beauty's Planet Revolution Packs are Cellulose-Based
Laura McQuarrie — July 20, 2021 — Eco
References: corpack.de & cosmeticsbusiness
For its Planet Revolution brand, Revolution Beauty worked with Corpack on a 100% biodegradable eyeshadow palette made with cellulose-based material. The eyeshadow palette is made of sustainable material and it is suited to industrial composting. Since the packaging design is only made from a single material, and it is free from metals, magnets and adhesives, the mono-material form is easy to properly dispose of after use.
Thanks to a click-in system, the pans and the mirror included in the palette can be snapped out after use, and the latter has the potential to be reused for applying makeup long after the pans have been emptied. The eco-friendly eyeshadows can be found in a range of colors like Eclipse, Bare, Space, Earth, Solar and Energy.
Thanks to a click-in system, the pans and the mirror included in the palette can be snapped out after use, and the latter has the potential to be reused for applying makeup long after the pans have been emptied. The eco-friendly eyeshadows can be found in a range of colors like Eclipse, Bare, Space, Earth, Solar and Energy.
Trend Themes
1. Biodegradable Packaging for Cosmetics - There is a growing trend towards using sustainable and biodegradable materials to package cosmetic products, which presents an opportunity for companies to explore innovative and eco-friendly packaging solutions.
2. Click-in System for Makeup Palettes - The use of click-in systems in makeup palettes allows for easy removal and replacement of products, and presents an opportunity for companies to create customizable and modular makeup packaging.
3. Reuse of Packaging Materials - By designing makeup packaging that can be easily disassembled and reused, companies can reduce waste and create a more sustainable supply chain for cosmetics.
Industry Implications
1. Cosmetics - Revolution Beauty's biodegradable eyeshadow palette showcases the potential for sustainable and eco-friendly cosmetics packaging.
2. Packaging - Corpack's collaboration with Revolution Beauty highlights the need for sustainable packaging solutions in the beauty industry.
3. Waste Management - The use of mono-material design and click-in systems in cosmetics packaging opens up opportunities for collaboration with waste management and recycling companies.
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