# Agave-Based Drinking Straws Jose Cuervo Uses Upcycled Agave to Make Biodegradable Drinking Straws By Laura McQuarrie | Published 2019-12-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/biodegradable-drinking-straw References: [prnewswire](https://www.prnewswire.com/news-releases/transforming-tequila-jose-cuervo-launches-sustainable-initiative-to-harness-the-power-of-agave-with-new-biodegradable-straws-300969687.html) & [cuervo](http://www.cuervo.com/) As an alternative to [single-use plastic drinking straws](https://www.trendhunter.com/trends/verigreen-plus), reusable and biodegradable drinking straws are being created with a range of unique materials. While some sustainable options take the form of silicone or metal, and others are entirely edible, Jose Cuervo is introducing its own take on the idea with a first-of-its-kind biodegradable drinking straw made from [upcycled agave fibers](https://www.trendhunter.com/trends/nequila-by-len-y-sol). The eco-friendly drinking straw was created to decompose up to 200 times faster than regular plastic and makes the most of the fibrous by-product from the process of making tequila. As of 2020, millions of these biodegradable straws developed by Jose Cuervo, BioSolutions Mexico and PENKA will be introduced to bars, restaurants and events across the United States and Mexico. Image Credit: Jose Cuervo ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 74% | Activity: 84% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Biodegradable Straws:** Using upcycled materials to create eco-friendly alternatives to single-use plastic straws. - **Sustainable Materials:** Developing innovative materials for sustainable product design. - **Circular Economy:** Repurposing waste by-products for new product development. ### Where This Applies - **Beverage Industry:** Opportunity to create sustainable packaging and accessories such as biodegradable straws for beverage companies. - **Hospitality Industry:** Implementing sustainable practices and materials, such as using biodegradable straws, for bars and restaurants. - **Consumer Goods Industry:** Developing eco-friendly alternatives to single-use plastic products, such as biodegradable straws, for retail and e-commerce markets. ## Related on Trend Hunter - [Eco-Friendly Biodegradable Straws](https://www.trendhunter.com/trends/biodegradable-straw.md) - [Non-Soggy Biodegradable Straws](https://www.trendhunter.com/trends/lignin.md) - [Durable Juice Straws](https://www.trendhunter.com/trends/capri-sun-1.md) - [Eco-Friendly Ice Straw Molds](https://www.trendhunter.com/trends/ice-straw.md) - [Reusable Drink-Stirring Straws](https://www.trendhunter.com/trends/whiskee-straw.md) - [Cardboard Tequila Bottles](https://www.trendhunter.com/trends/buen-vato.md) - [Paper-Packaged Tequilas](https://www.trendhunter.com/trends/buen-vato-tequila.md) - [Recyclable Aluminum Tequila Packaging](https://www.trendhunter.com/trends/denada-tequila.md) - [Revamped Eco Juice Packaging](https://www.trendhunter.com/trends/caprisun-packaging.md)