# Biodegradable Chewing Gums Nuud Offers a Natural and Sustainable Alternative to Traditional Gum By Laura McQuarrie | Published 2021-04-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/biodegradable-chewing-gum References: [packagingoftheworld](https://www.packagingoftheworld.com/2021/04/nuud.html) & [nuudgum](https://nuudgum.com/) Nuud is tackling the issue of single-use plastic and the polymer in synthetic chewing gums with [biodegradable chewing gum](https://www.trendhunter.com/trends/fiberstar-citrifi-pro). "Most people don’t know that regular chewing gum is made of single-use plastic and isn’t compostable," says Keir Carnie, founder of Nuud, "We want to tackle this and effect a wholescale change in behavior when it comes to chewing gum." The brand approaches this in a fun and engaging way with a product that's made from sustainably harvested tree sap chicle. According to the brand, its product decomposes as quickly as a banana peel, which has the potential to save millions of dollars from being invested into cleaning up the streets of dried-up gum. Central to the brand's mission is the sentiment that people should "chew plants, not plastic!" ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 82% | Activity: 94% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Biodegradable Chewing Gum:** The emergence of biodegradable chewing gum is disrupting the traditional chewing gum industry, providing an eco-friendly alternative that reduces plastic waste and promotes sustainability. - **Sustainable Packaging Materials:** The shift towards sustainably harvested tree sap chicle as a key ingredient in chewing gum is leading to increased demand for sustainable packaging materials that reduce environmental impact. - **Plant-based Products:** The trend towards plant-based products is extending to chewing gum, offering consumers a healthier and eco-friendly option that promotes sustainability through the use of natural ingredients. ### Where This Applies - **Confectionery:** The confectionery industry has the opportunity to disrupt the market by transitioning towards sustainable and biodegradable ingredients in their products, positioning themselves as eco-friendly and socially responsible brands. - **Packaging:** The packaging industry can meet the growing demand for sustainable materials by developing and producing eco-friendly packaging solutions for biodegradable chewing gum products. - **Sustainability:** The emergence of biodegradable chewing gum highlights the importance of sustainability in various industries, providing an opportunity for businesses to adopt more environmentally-friendly practices and promote social responsibility. ## Related on Trend Hunter - [Minimal-Ingredient Chewing Gums](https://www.trendhunter.com/trends/plastic-free-gum.md) - [Plant-Powered Sugarless Gums](https://www.trendhunter.com/trends/refresh-gum.md) - [Eco-Friendly Chewing Gum](https://www.trendhunter.com/trends/true-gum.md) - [Better-for-You Sugarless Gums](https://www.trendhunter.com/trends/plant-based-chewing-gum.md) - [Paper-Made Gum Packaging](https://www.trendhunter.com/trends/mentos-pure-fresh-gum-packaging.md) - [Reusable Chewing Gum Containers](https://www.trendhunter.com/trends/chewing-gum-container.md) - [Plastic-Free Food Packaging](https://www.trendhunter.com/trends/plasticfree-food-packaging.md) - [Sustainable Festival Stands](https://www.trendhunter.com/trends/mentos-pure-fresh-gum-stand.md) - [Paper Chewing Gum Tubes](https://www.trendhunter.com/trends/chewing-gum-tube.md)