BioCir Slides are Naturally Colored and Scented
Laura McQuarrie — December 7, 2022 — Eco
References: balena.science
Balena's BioCir Slides are made from a proprietary, 100% biodegradable plastic and they set a new standard for the footwear industry with a material that's fully compostable and biodegradable. Balena's BioCir stands out as the first fully moldable, biodegradable elastomer and it provides a viable alternative to the abundance of plastic currently used by fashion brands for clothing and footwear.
The fully compostable slides for men and women are notably colored and scented using natural cinnamon. To support the most unique feature of these slides, the brand debuted a fully circular system called BioCycling that facilitates disposal and biodegradation in an industrial compost environment. Once a customer's slides have reached the end of their usable life, they can be returned to the company, so that the materials that made the slides can be returned to the earth.
The fully compostable slides for men and women are notably colored and scented using natural cinnamon. To support the most unique feature of these slides, the brand debuted a fully circular system called BioCycling that facilitates disposal and biodegradation in an industrial compost environment. Once a customer's slides have reached the end of their usable life, they can be returned to the company, so that the materials that made the slides can be returned to the earth.
Trend Themes
1. Biodegradable Footwear - The trend towards biodegradable footwear made from natural materials is disrupting the traditional plastic-heavy footwear industry and creating opportunities for sustainable fashion brands.
2. Circular Systems - The adoption of circular systems, such as Balena's BioCycling program, is disrupting the linear 'take-make-dispose' model of production and facilitating the transformation towards a more sustainable and regenerative economy.
3. Scented Biodegradable Materials - The use of natural scents, such as cinnamon, in biodegradable materials is adding a sensory element to sustainable fashion and creating unique opportunities for brands to differentiate themselves in the market.
Industry Implications
1. Footwear - The footwear industry has an opportunity to adopt sustainable and biodegradable materials in order to reduce waste and environmental impact.
2. Fashion - The fashion industry can adopt circular systems, such as Balena's BioCycling program, in order to reduce waste and increase sustainability.
3. Plastics - The plastics industry has an opportunity to shift towards more sustainable and biodegradable materials in order to meet consumer demand for environmentally friendly products.
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