# Climate-Neutralized Skincare Packaging NIVEA is Launching New Bio-Based Jars By Michael Hemsworth | Published 2021-07-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/biobased-jars References: [packagingeurope](https://packagingeurope.com/nivea-launches-bio-based-jars-on-the-cosmetics-mass-market/) & [beiersdorf](https://www.beiersdorf.com) These new bio-based jars are being launched by [NIVEA](https://www.trendhunter.com/trends/glow-collection) for its Naturally Good face care range to provide consumers with a packaging option that is reported by the brand to be a 100% climate neutralized product. The jars for the product look and feel like virgin plastic but are reported to contain 41-grams less virgin plastic each, which equates to an elimination of 266-tons of petroleum-based plastic per year, according to [Beiersdorf](https://www.trendhunter.com/trends/nivea-creme-tin). The packaging makes use of tall oil in the formulation as a more [sustainable alternative to crude oil](https://www.trendhunter.com/trends/aora-mexico). The new NIVEA bio-based jars come as part of the brand's continued commitment to sustainability and is reported by the brand to save roughly 76-grams of CO2 from being released per jar. This equates to a 60% savings compared to virgin plastic alternatives. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 57% | Activity: 52% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Bio-based Packaging:** The use of bio-based packaging materials is a trend that presents disruptive innovation opportunities in sustainable packaging solutions. - **Climate Neutralization:** Climate neutralization is a trend that presents innovation opportunities in reducing carbon emissions in every aspect of production processes. - **Sustainable Product Development:** Sustainable product development is a trend that presents opportunities to develop environmentally friendly products that align with consumer values and preferences. ### Industries Being Reshaped - **Skincare:** The skincare industry can create disruptive innovation opportunities in the development of sustainable and eco-friendly packaging materials for their products. - **Consumer Packaged Goods:** The CPG industry can leverage bio-based packaging and climate-neutralization trends to develop sustainable product packaging solutions for various consumer products. - **Manufacturing:** The manufacturing industry can seize the opportunity to create products and packages using sustainable materials and production processes to reduce their carbon footprint. ## Related on Trend Hunter - [Recycled Metal Skincare Packaging](https://www.trendhunter.com/trends/nivea-creme-tin.md) - [Bio-Based Monomaterial Skincare Packaging](https://www.trendhunter.com/trends/moisturizer-jars.md) - [Planet-Friendly Firming Skincare](https://www.trendhunter.com/trends/ageloc-tru-face.md) - [Sustainable Supplement Packaging](https://www.trendhunter.com/trends/touchstone-essentials-packaging.md) - [Recyclable Resin Bottles](https://www.trendhunter.com/trends/lumene.md) - [Refillable Moisturizer Pods](https://www.trendhunter.com/trends/refillable-moisturizer-pod.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Marine Biotech Skincare](https://www.trendhunter.com/trends/dulcie.md) - [Sustainable Skincare Initiatives](https://www.trendhunter.com/trends/kao.md)