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# Personalized Upcycled Accessories
'Ownever' Has Created a Small Bio-Leather Accessory for Handbags

By Colin Smith | Published 2021-12-17 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/bio-leather-accessory
References: [ownever](https://www.ownever.com/products/own)

'Ownever,' the ethical luxury handbag designer that focuses on upcycling and recycling materials, has debuted a small bio-leather accessory that allows consumers to personalize their handbags. The small accessory is named 'The Own' and it is a minimalist bio-leather circle with a band to fasten it onto a handbag. The front of The Own allows for the engravement of one large letter, such as a name initial or letter with personal significance, while the back of the accessory allows for a word or short phrase to be engraved.

Most handbags from Ownever are created with 20% or more sustainable, upcycled materials, but are very minimalist. The Own allows consumers to express themselves more for the cost of 74 euros, or roughly $83 USD. The Own is 6.5cm in diameter and 20.5cm in height, which is approximately 2.5-inches x 8-inches.

Image Credit: Ownever

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 85% | Activity: 78% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Upcycling Accessories:** There is an opportunity for designers to create more customizable accessories using upcycled materials, allowing consumers to express their individuality while reducing waste.
- **Personalized Bio-leather:** Bio-leather offers a sustainable and ethical alternative to traditional leather and can be used to create unique and personalized fashion accessories.
- **Minimalist Design:** The trend towards minimalist design in the fashion industry can be extended to accessories, where small and simple pieces can be personalized to add value and uniqueness.

### Where This Applies

- **Fashion:** Sustainable and personalized accessories can disrupt the fashion industry, where consumers are increasingly looking for unique and ethical products.
- **Personalized Gifts:** The Own offers an opportunity to create personalized and sustainable gifts, opening up a new market for ethical and customizable accessories.
- **Bio-leather Production:** The development of bio-leather can disrupt the traditional leather industry, as consumers continue to seek out more sustainable and ethical alternatives to animal-derived materials.

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