# Enzymatic Laundry Detergents Dirty Labs' Bio Laundry Detergents Leverage Clean Science By Laura McQuarrie | Published 2021-02-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/bio-laundry-detergent References: [fastcompany](https://www.fastcompany.com/90603080/this-biotech-startup-is-cleaning-up-laundry-detergent) & [dirtylabs](https://dirtylabs.com/collections/laundry) The Bio Laundry Detergents by [Dirty Labs](https://www.trendhunter.com/trends/enzyme-dishwasher-detergent) are made with bio-based ingredients that form enzymes that powerfully target different types of stains. The products were created to be safer for people and safer for the environment, as the ingredients rapidly biodegrade when washed down the drain. The Dirty Labs Bio Laundry Detergents are natural, septic-safe, hypoallergenic and they can be found in a [fragrance-free version](https://www.trendhunter.com/trends/fabric-rinse) and a Signature scent with magnolia, bergamot and cedar and without EU-listed fragrance allergens. While enzymes are present in some existing laundry detergent products on the market, these ones from Dirty Labs set themselves apart for featuring enzymes as their key ingredients. Rather than targeting different types of fabrics and colors, these non-toxic, bio-based detergents go after tough stains [without dyes, sulfates or parabens](https://www.trendhunter.com/trends/nature-grocers-brand-household-cleaners),. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 58% | Activity: 67% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Enzymatic Cleaners:** Explore the potential of enzymatic cleaners in other household and industrial cleaning products. - **Green Cleaning Products:** Develop bio-based laundry detergents that are safer for the people and environment. - **Fragrance-free Products:** Create fragrance-free laundry detergents that provide an alternative for EU-listed fragrance allergens. ### Sectors Adopting This - **Cleaning Industry:** Enzymatic cleaners can disrupt the traditional cleaning industry and replace harmful chemicals. - **Consumer Goods Industry:** Develop and market bio-based household cleaning products to appeal to eco-conscious consumers. - **Personal Care Industry:** Create fragrance-free laundry detergents that cater to individuals with sensitive skin and allergies. ## Related on Trend Hunter - [Enzymatic Dishwasher Detergents](https://www.trendhunter.com/trends/enzyme-dishwasher-detergent.md) - [Science-Forward Cleaning Startups](https://www.trendhunter.com/trends/scienceforward-cleaning-startup.md) - [Enzymatic Dish Soaps](https://www.trendhunter.com/trends/bio-enzyme-liquid-dish-soap.md) - [Free-From Laundry Detergents](https://www.trendhunter.com/trends/dinobi-detergent.md) - [Free-From Laundry Detergents](https://www.trendhunter.com/trends/nonbio-laundry-powder.md) - [Bespoke Laundry Detergents](https://www.trendhunter.com/trends/steamery.md) - [Premium Sustainable Garment Care](https://www.trendhunter.com/trends/celsious.md) - [Sports-Inspired Laundry Products](https://www.trendhunter.com/trends/arbour-1.md) - [Sustainability-Focused Laundry Detergents](https://www.trendhunter.com/trends/laundry-soda.md)