# Functional Probiotic Beverages The Bio-K+ Essential Line Makes Probiotics Fun and Accessible By Laura McQuarrie | Published 2020-10-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bio-k-essential References: [prnewswire](https://www.prnewswire.com/news-releases/bio-k-plus-international-is-expanding-its-portfolio-of-probiotic-products-and-is-launching-a-new-line-of-functional-beverages-infused-with-probiotics-301156471.html) & [biokplus](http://www.biokplus.com/) The Bio-K+ Essential line is a new range of [functional beverages infused with probiotics](https://www.trendhunter.com/trends/activia-kefir) to support the modern consumer who wants to bolster their healthy and active lifestyle. The all-new Essential line joins the Pro and Original lines and it makes it easy for healthy individuals to enjoy a dose of [probiotics on the go](https://www.trendhunter.com/trends/probiotic-hydration-powder). The Essential products boast 35 calories or less per portion for iced teas and only five calories for the [sparkling waters](https://www.trendhunter.com/trends/pineapple-coconut-probiotic-water), plus the organic formulas are naturally flavored and free from artificial colors, flavors or sweeteners. While sparkling water lovers will be drawn to fresh flavors like yuzu and blueberry pomegranate, those who love iced teas will be pleased by varieties like maple green tea. Image Credit: Bio-K Plus International ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 60% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Functional Probiotics:** Opportunity to develop and market functional beverages with probiotics to promote healthy lifestyles. - **Low-calorie Beverages:** Opportunity to capitalize on the trend of healthier low-calorie beverage options for people on-the-go. - **Organic Ingredients:** Opportunity to cater to health-conscious consumers with organic formulas free from artificial colors, flavors, or sweeteners. ### Sectors Adopting This - **Beverage Industry:** Develop new probiotic-infused beverage products and healthier low-calorie beverage options using organic ingredients to cater to health-conscious consumers. - **Health & Wellness Industry:** Market probiotic-infused beverages and low-calorie options with organic ingredients as part of a healthy and active lifestyle. - **Fitness Industry:** Collaborate with the beverage industry to develop and promote low-calorie probiotic-infused beverages as part of a healthy fitness regimen. ## Related on Trend Hunter - [Synbiotic Sparkling Water](https://www.trendhunter.com/trends/sparkling-functional-beverages.md) - [Low-Sugar Kefir Waters](https://www.trendhunter.com/trends/kif-and-co.md) - [Gut-Friendly Kefir Sodas](https://www.trendhunter.com/trends/kefir-soda.md) - [Probiotic Fermented Lemonades](https://www.trendhunter.com/trends/kevita-sparkling-probiotic-lemonades.md) - [Naturally Fermented Kefir Sodas](https://www.trendhunter.com/trends/fizzy-probiotic-drinks.md) - [Next-Generation Functional Kombuchas](https://www.trendhunter.com/trends/functional-kombucha.md) - [Functional Postbiotic Beverages](https://www.trendhunter.com/trends/refrezz.md) - [Modern Functional Kvass Lines](https://www.trendhunter.com/trends/biotic-ferments.md) - [Mini Probiotic Beverages](https://www.trendhunter.com/trends/ferm-kombucha.md)