# Enzymatic Dish Soaps Dirty Labs' Bio Enzyme Liquid Dish Soap Helps to Reclaim Hours of Scrubbing By Laura McQuarrie | Published 2025-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bio-enzyme-liquid-dish-soap References: [prnewswire](https://www.prnewswire.com/news-releases/dirty-labs-launches-bio-enzyme-liquid-dish-soap-that-can-save-almost-1500-hours-of-scrubbing-in-a-lifetime-302483457.html) & [dirtylabs](https://dirtylabs.com/products/aestival-bio-enzyme-liquid-dish-soap)  People often spend excessive time and effort scrubbing dishes, especially when dealing with stubborn, stuck-on food—but Dirty Labs' Bio Enzyme Liquid Dish Soap introduces a smarter, more effective solution that can make cleanup effortless and fast. It's estimated that Americans spend 35 minutes a day hand-washing dishes, and sinking 30% of that time into scrubbing. This new liquid dish soap features proprietary Phytolase enzyme technology to naturally breaks down grease and food residue, ultimately helping people reclaim nearly 1,500 hours of scrubbing time. This super-concentrated, enzyme-powered formula is tough on baked-on messes, and enriched with fermented rice water. All the while, it's hypoallergenic, dermatologist-tested, and non-irritating, and crafted without dyes, sulfates, synthetic preservaties and phthalates. Scent-wise, Dirty Labs' Bio Enzyme Liquid Dish Soap is available in Aestival (yuzu, geranium and lemon balm) and an unscented, sensitive-friendly Free & Clear option. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 67% | Activity: 70% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Enzyme-enhanced Cleaning:** Leveraging enzyme-based cleaning products for household chores disrupts traditional cleaning methods and enhances efficiency by naturally breaking down tough residues. - **Eco-friendly Cleaning Products:** Products fabricated without synthetic chemicals appeal to environmentally conscious consumers looking for safer, non-toxic alternatives to conventional cleaning agents. - **Customization in Cleaning Scents:** Offering scent variations, like Aestival and Free & Clear options, caters to diverse consumer preferences and sensitivities, creating personalized cleaning experiences. ### Who This Affects Most - **Retail Household Cleaning Products:** The integration of enzyme technology in household cleaning products presents a high-growth potential market segment by addressing consumers' desire for efficient and sustainable solutions. - **Green Consumer Goods:** The increasing demand for environmentally friendly, hypoallergenic cleaning solutions contributes to the expansive growth of the green consumer goods industry. - **Personal Care and Hygiene:** Expanding the concept of hypoallergenic, dermatologist-tested formulations from personal care to cleaning products blurs category lines and taps into health-conscious consumer segments. ## Related on Trend Hunter - [Enzymatic Dishwasher Detergents](https://www.trendhunter.com/trends/enzyme-dishwasher-detergent.md) - [Enzyme-Powered Dish Cleaning Soaps](https://www.trendhunter.com/trends/super-shine.md) - [Science-Forward Cleaning Startups](https://www.trendhunter.com/trends/scienceforward-cleaning-startup.md) - [High-Performance Eco-Friendly Dish Soaps](https://www.trendhunter.com/trends/ecover-power-washing-up-liquid.md) - [Triple-Chamber Dishwasher Pods](https://www.trendhunter.com/trends/biobased-dishwasher-detergent.md) - [Spray-On Dish Soaps](https://www.trendhunter.com/trends/gain-power-blast-dish-spray.md) - [Soak-Eliminating Dishwashing Soaps](https://www.trendhunter.com/trends/skip-the-soak-power-spray.md) - [Extra-Sudsy Dish Soaps](https://www.trendhunter.com/trends/dawn-powersuds.md) - [Detergent-Free High-Speed Dishwashers](https://www.trendhunter.com/trends/highspeed-dishwasher.md)