# Scentless Personal Care Capsules Bio-D Launches a New Fragrance-Free Personal Care Collection By Kanesa D | Published 2026-01-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bio-d References: [thegrocer](https://www.thegrocer.co.uk/news/bio-d-makes-major-push-into-personal-care-with-fragrance-free-lineup/713531.article) & [biod](https://biod.co.uk/?srsltid=AfmBOooDoKPLch5-ExHnoAmUeh0clmy_Y7q3BNp51XCQbg0EA-GIZNDE)  Bio-D officially launched its new [personal care collection](https://www.trendhunter.com/trends/personal-care-set) featuring fragrance-free formulas. Spanning four unique products approved by [Allergy UK](https://www.trendhunter.com/trends/allergysmart) for use across all ages, the new Bio-D lineup is vegan, cruelty-free, and made from 99% natural ingredients. Products include the Bio-D Fragrance-Free Shampoo, Bio-D Fragrance-Free Hair Conditioner, [Bio-D Fragrance-Free Body Wash](https://www.trendhunter.com/trends/foaming-body-wash), and Bio-D Fragrance-Free Bubble Bath. “Having received regular requests from consumers for a personal care range, we have spent time perfecting the formula of each product to create a collection that aligns with our values and that we’re confident users will reach for again and again," said Lloyd Atkin, Managing Director at Bio-D. The products are available at Ethical Superstore, Big Green Smile, Babipur, and the Bio-D website. Image Credit: Bio-D ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 39% | Activity: 40% | Freshness: 61% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Fragrance-free Movements:** The rise of fragrance-free personal care products caters to consumers with sensitivities and preferences for minimalist formulations. - **Vegan Personal Care:** Personal care items utilizing vegan ingredients appeal to the ethically conscious consumer segment seeking cruelty-free alternatives. - **Sustainable Ingredients:** The use of 99% natural ingredients in product formulations meets increasing demands for sustainability and environmental mindfulness. ### Who This Affects Most - **Personal Care:** Emerging demand for hypoallergenic and scentless options is reshaping the personal care industry towards inclusivity and safety. - **Ethical Retailing:** The partnership with platforms like Ethical Superstore and Big Green Smile highlights a growth avenue for retailers focusing on environmentally friendly products. - **Vegan Cosmetics:** Integration of cruelty-free and vegan principles within the cosmetics industry is transforming consumer expectations around ethical product sourcing. ## Related on Trend Hunter - [Blush-Inspired Perfumes](https://www.trendhunter.com/trends/dior-addict-glow.md) - [Priming Invisible Sunscreens](https://www.trendhunter.com/trends/crystal-spf-50-face-gel.md) - [Celebrity Fragrance Campaigns](https://www.trendhunter.com/trends/dior-addict-1.md) - [Bread-Scented Fragrances](https://www.trendhunter.com/trends/bread-winner-by-skylar.md) - [Tropically Scented Shaving Oils](https://www.trendhunter.com/trends/coconut-waters-shave-oil.md) - [Biodegradable Scent-Free Refills](https://www.trendhunter.com/trends/complete-athome-refill-station.md) - [Refreshing Liquid Room Sprays](https://www.trendhunter.com/trends/liquid-room-spray.md) - [Ethical Ultimate Hydration Serums](https://www.trendhunter.com/trends/scentfree-hyaluronic-booster-serum.md) - [Singer-Backed Modern Perfume Campaigns](https://www.trendhunter.com/trends/burberry-her-parfum.md)